Papa John’s Founder Makes Pizza Deliveries
The founder of Papa John’s is making pizza deliveries to surprised customers in a replica of the ’72 Camaro he sold 25 years ago to fund his start-up pizza business ago to fund his start-up pizza business....
Kodak Online Golf League Ties to PGA Tour
Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014...
Sprite Goes Nationwide to Find Best Slam Dunker
Sprite has expanded its Slam Dunk competition with a multi-city tour in a search to find America’s best amateur dunker...
AARP Offers Membership With Free Health Screenings
AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs...
Situ8 Hires Erik McKinney as VP
Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president...
Sprite Combines Music, Social Nets and Reality TV in European Campaign
Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers...
Sunny Delight Tours Sample New Smoothies
Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies...
Pepsi Porch Opens at New York Mets New Home
Pepsi and Gatorade have signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field....
Amtrack Pairs Loyalty Rewards with National Train Day Events
For those of you who didn’t know, National Train Day is May 9 and Amtrak plans to host a number of events across the country to push rail cars as an environmentally sensible way to travel....
Lysol Takes Over Bathrooms at NASCAR Races
NASCAR fans will be able to see first hand the true benefits of Lysol Disinfectant when visiting one of the “Lysol Clean” bathrooms at nine races this year....
Timberland To Press the Flesh at Earth Day Events
Timberland is spreading its fundamental core values of environmental advocacy and concern in a setting that supports those values, Green Apple Festival and Earth Day Network events....
Coffee Bean & Tea Leaf Educates Customers
The Coffee Bean & Tea Leaf is running a series of promotions at its retail stores to educate consumers about the origin and quality of its whole leaf tea beverages....
Facebook Application Enables Digital Cookie Cakes
Retail brand Great American Cookies has launched a Facebook application that lets users share a virtual version of its signature “Cookie Cakes” inside the social network....
BK Hoops Tourney Offers Big Cash Prize
Burger King is running its fourth annual “BK B-Ball Battle” offering a $20,000 cash prize for the team that wins the three-on-three national tournament....
YouTube Singing Contest Focuses on American Flag
The Smithsonian is generating some excitement around its housing of the American flag inspired by the national anthem with its first YouTube singing contest....
Buzz Haircuts Earn Sweeps Entry for New Butterfinger Buzz Candy
Nestlé USA’s Butterfinger is looking for some brave souls. In this case, that involves a buzz haircut and some temporary spray paint...
Kimberly-Clark Holds ‘Potty Dance’ to Promote Pull Ups
Kimberly-Clark is hyping up its Pull-Ups product with a marketing campaign and a dance designed to help make potty training fun. ...
Right Guard Sponsors NBA All-Star Block Party
Expanding its menu of pre-All Star Game festivities, the National Basketball Association will throw a block party with presenting sponsor Right Guard in Phoenix next week....
Diet Coke Revives Old Tagline; Klum Promotes Heart Health
Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13...
Toyota Ties Events to Venza Spots in Big Game
Toyota is using one of the opening Super Bowl commercial breaks as a platform to kick off a campaign for its new Venza crossover SUV....
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