New Approach Expands Burger King's Reach to Urban Basketball Players
Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble...
MTV Checks in to Acapulco Hotel for Spring Break
MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message...
Denny's to Do Free Again after Super Bowl Ad
Denny's will reprise one of last year's most successful and painless free food giveaway promotions with a deal for a free Original Grand Slam Breakfast at participating stores two days after this Sunday's Super Bowl...
7 Ways to Improve the Pop-Up Experience
Pop-up shops have redefined the notion of when and where a sale can be made. These temporary spaces not only deliver an element of surprise just by their mere existence...
Papa John's Hits Super Bowl as Official Pizza Sponsor
Number three pizza seller Papa John's International has locked down sponsorship rights to the 44th Super Bowl football championship—a day when pizza is likely to get more attention from viewers than any other on the calendar...
Coors Light Bowl Links Bar Promotion, iTunes App
In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements ...
How Brands Like Microsoft Use Parties to Build Sales
Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes...
"Wild Things" Hit the Streets of New York City
New York City this week is running its largest film partnership to date with Warner Brothers Pictures around the launch of the film “Where the Wild Things Are”...
Jamba Juice Campaigns with “Feel Good Moments”
It all started in New York earlier this month with Jamba Juice spokesperson Bananaman passing out preloaded Metro Cards to thousands of people getting ready to board New York City subway trains...
Dr Pepper Opens Starbar at Cowboy’s Stadium
Dr Pepper is one of a number of major brands that have opened up permanent experiences at the new Dallas Cowboys Stadium...
McDonald’s Gives Rail Riders Coupons and a Free Ride
Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers...
House Party Hires Former Jupiter Exec as VP Analytics
Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post...
LU Biscuits Seeks Out Stylish Samplers at Fashion Week: Q&A
LU Biscuits has been working the crowds at events that cater to the affluent and stylish, like the U.S. Open and Fashion Week...
Sears Offers Discounts on Panasonic Tour
Sears and Panasonic have joined forces for a mobile tour that showcases high-definition home entertainment and gaming systems at stops at professional and college football stadiums...
KFC Offers Boaters Drive Thru Sampling
Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters ...
Wildfire Acquires Keystone Marketing
Marketing communications firm Wildfire has purchased Keystone Marketing, Inc...
NBA Events to be Held at Sears/Kmart
As part of a deal between Sears Holdings and the National Basketball Association, a series of events will be held at stores to draw attention to a line of basketball footwear...
Southwest Airlines Opens Porch in Bryant Park
Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28...
Pepsi Uses “Influencers” to Launch a New Product
Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?...
Wise Attempts Guinness Record with Potato Chip “Crunch”
And that just might help as Wise brings a whole bunch of potato chips to Citi Field on July 10 to attempt to set the Guinness World Record for the most potato chips ever crunched at once...
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