House Party Hires Former Jupiter Exec as VP Analytics

Peter Storck

Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post.

He is responsible for strategic positioning, community growth and analytics refinement.

Most recently, Storck founded Points North Group, providing technology, media and marketing companies with consumer and industry research, strategic insight and guidance.  Clients included Google, Time Warner & AOL, Disney, Comcast, Dell, Texas Instruments, Thomson and others.

Prior to that, Storck worked for Jupiter Research as president.

He is also a member of the ad:tech advisory board. He has appeared as an interactive expert at ad:tech and other industry conferences as well as in media such as CNN, The New York Times, The Wall Street Journal and Business Week.

He holds a Master of Fine Arts in Writing from Columbia University and a Bachelor of Science in Industrial & Labor Relations from Cornell University.

House Party in Irvington, NY, specializes in engaging thousands of qualified consumer advocates to host in-home parties where a brand or product is at the center of the party. It’s clients include, NBC, Kraft, Ford, Johnson & Johnson, Canon, Gerber and Microsoft Xbox.