Hot Tamales Candy Goes on Tour

Hot Tamales candy is on tour sampling its new mint-flavored candy and interact with college students.

The five-city tour, which stops at college campuses and high traffic areas, includes a professional wakeboarding stunt show, live band performances and lie-ins with local college campus events.

The tour kicked off Sept. 1 at the University of Syracuse in Syracuse, NY. Other stops include Charlotte, NC, Nashville, Cincinnati and Austin, TX.

As part of the tour, the company will sample its new flavor, Hot Tamales Ice, chewy mint flavored candies, which debuted in January.

“College students have embraced the Hot Tamales brand and enjoy our candies' bold flavors,” said Donald Houston, brand manager of Hot Tamales, in a statement. “We think partnering with college and action sports events will further communicate our brand essence to fans and new consumers. The Rock N Ride Tour provides a perfect opportunity to interact with our consumers.”

PR supports the tour.