Facebook Application Enables Digital Cookie Cakes

Great American Cookies lets Facebook members share its signature dessert with social-net friends.

Retail brand Great American Cookies has launched a Facebook application that lets users share a virtual version of its signature “Cookie Cakes” inside the social network.

Facebook members who online can select from one of three cake shapes and a half dozen different “flourishes” to decorate them. They can also inscribe their Cookie Cake with up to 24 characters before sending it off to other Facebook friends.

The Cookie Creator is also available by clicking through an icon on Great American Cookies’ Facebook profile.

“Great American Cookies’ cookie cakes have helped guests celebrate special days and events for more than three decades,” said Jenn Johnston, brand marketing senior vice president with Great American owner NexCen Franchise Management, in a statement. “Our new Facebook application is simply away for people to share a moment of joy with a customized digital cookie cake.”

Founded in 1977 on the strength of a family chocolate-chip cookie recipe, Great American Cookies is one of the franchise holdings of NexCen Brands. NexCen also owns two retail franchises, The Athlete’s Foot and Shoebox New York, as well as a portfolio of quick-service franchises including MaggieMoo’s, Marble Slab Creamery, Pretzelmaker and Pretzel Time.