Coca-Cola Sponsors Hip Hop Concert Tour

Coca-Cola is fueling a free six-city concert tour featuring Hip Hop artist Lupe Fiasco as the headliner.

The ‘Coca-Cola Refresh Your Flow Tour” kicked off in Los Angeles this month, and will make stops in Philadelphia, Atlanta, Chicago, Washington, D.C. and New York City in August. Fiasco is sharing the spotlight with emerging artist Karina Pasian, who’s opening the concerts.

Tickets are being distributed by radio station partners and participating retailers in each city, and by Coca-Cola street teams. Boys & Girls Clubs will also be distributing tickets to members who will attend the concerts as VIPs and get to meet Fiasco.

“The ‘Coca-Cola Refresh Your Flow Tour’ continues Coca-Cola’s tradition of connecting African American teens with something they love—Coca-Cola and music,” said Yolanda White, assistant vice president, African American marketing, Coca-Cola North America.

Coke will be sampling its beverage brands at each venue.

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