Experiential/Event News
How Brands Like Microsoft Use Parties to Build Sales
Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes...
"Wild Things" Hit the Streets of New York City
New York City this week is running its largest film partnership to date with Warner Brothers Pictures around the launch of the film “Where the Wild Things Are”...
Jamba Juice Campaigns with “Feel Good Moments”
It all started in New York earlier this month with Jamba Juice spokesperson Bananaman passing out preloaded Metro Cards to thousands of people getting ready to board New York City subway trains...
Dr Pepper Opens Starbar at Cowboy’s Stadium
Dr Pepper is one of a number of major brands that have opened up permanent experiences at the new Dallas Cowboys Stadium...
McDonald’s Gives Rail Riders Coupons and a Free Ride
Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers...
House Party Hires Former Jupiter Exec as VP Analytics
Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post...
LU Biscuits Seeks Out Stylish Samplers at Fashion Week: Q&A
LU Biscuits has been working the crowds at events that cater to the affluent and stylish, like the U.S. Open and Fashion Week...
Sears Offers Discounts on Panasonic Tour
Sears and Panasonic have joined forces for a mobile tour that showcases high-definition home entertainment and gaming systems at stops at professional and college football stadiums...
KFC Offers Boaters Drive Thru Sampling
Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters ...
Wildfire Acquires Keystone Marketing
Marketing communications firm Wildfire has purchased Keystone Marketing, Inc...
NBA Events to be Held at Sears/Kmart
As part of a deal between Sears Holdings and the National Basketball Association, a series of events will be held at stores to draw attention to a line of basketball footwear...
Southwest Airlines Opens Porch in Bryant Park
Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28...
Pepsi Uses “Influencers” to Launch a New Product
Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?...
Wise Attempts Guinness Record with Potato Chip “Crunch”
And that just might help as Wise brings a whole bunch of potato chips to Citi Field on July 10 to attempt to set the Guinness World Record for the most potato chips ever crunched at once...
Volkswagen Goes on Tour with Youth Soccer
Volkswagen of America has begun a 19 city mobile tour to showcase its fleet of cars to families attending youth soccer tournaments across the country...
Ciao Bella to Sample 1 Million Single-Serve Gelato Cups
Ciao Bella is handing out 1 million free samples of its latest frozen dessert product line: single cup servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid...
Burger King Stages Family Fun Days
Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities...
JC Penney and Rascal Flatts to Promote American Living Brand
JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts” ...
AMP Energy Chases the Competition with a Major Sampling Campaign
PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign...
The Science of Staffing
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client's brand...
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Next»
