Experiential/Event News
Dos Equis Taco Truck Makes Life "Interesting" for New Yorkers with Exotic Fare
If you ate a grasshopper, or cow tongue, veal brains or ostrich, you'd want to tell someone about it. Probably a bunch of people, in fact-either as a boast or perhaps to find an antidote...
Schick Quattro Tour Evokes Shaving, Sans the Shower
The Grove in Los Angeles has become a gathering place for throngs of women—young and oldish—since the sexy actor Mario Lopez began hosting the entertainment news show “Extra” from that location making it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick off its mobile marketing tour on Saturday....
I Spy a Dog
Scholastic and its “I Spy” brand celebrated 20 years last week with an event in New York City around the classic cadence of riddles and clues that are found among the pages of the beloved series....
Case Study: From Disconnect to Reconnect, the New IndyCar Fan Village
Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport. It hired Promo 100 experiential agency Marketing Werks to act as a central communication point to unify sponsors and activations under the Izod IndyCar Fan Village. ...
Why Near East Chose Seattle for its First Vehicle Tour
Depending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour. ...
Coors Light/Bacardi: From Flash-mob to YouTube within 24 Hours
On Tuesday evening over the course of about 30 minutes a flash-mob video was produced on the Las Vegas strip for both the Miller Light and Bacardi brands. The production was edited down to 2.5 minutes and is now up on YouTube with 1,016 views and counting....
Spring is in the Air: Time to Plan a Street Stenciling Promotion
As a few warm days remind us that spring may not be too far away, it may be time to add plans for a street stenciling campaign. The eco-friendly promotions can add a spark to online contests, point the way to in-store campaigns or announce a new musical CD. Add some addition power by teaming the stencils with street reps that can hand out coupons or other promotional materials. This unexpected encounter is very interactive with consumers and it’s usually a low-cost solution that yields high-impact and results. ...
10 Tips to Integrating Experiential Marketing
Integrating experiential marketing into any program requires multiple steps for success...
Mrs. Meyer Sampling Event Turns SF Fountain into Kitchen Sink
Eco-friendly cleaning brand Mrs. Meyer's brought its Clean Day products to San Francisco last month-and dumped them into the fountain in San Francisco's Ghirardelli...
To Guerilla or Not Guerilla
Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling...
Custom Communications
AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach...
Behind the (Candy) Bar
Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand's history, distributing 1...
BFG Runs 30-City Tour for Cartoon Network
Marketing agency BFG Communications has been hired by Cartoon Network to organize its 30-city nationwide Move-It-Movement Tour. The tour extends a six-year effort to promote active and healthy living for children...
Macy's Celebrates Asian-Pacific Trends, Guests Get 15% Off
This month, Macy's will hold in-store events specific to Asian-Pacific American influences in fashion and style...
Esprit "Semi-Nude" Event Draws Thousands
Esprit last week staged a "semi-naked" event for the grand opening of a New York store, drawing thousands of people...
Ghirardelli Gives Out One Million Chocolates
This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign...
PromoWorks and House Party Join to Offer Samples at Home
PromoWorks and House Party have partnered to provide offerings for brand marketers that link in-store sampling and in-home marketing via customized programs...
Tracking IZOD: Goodbye 80’s, Hello Indy
Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim...
Tips for Marketing Road Trips
So you're heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don't happen to be in the area to stop by...
Corona Extra to be Premiere Partner of ATP World Tour
Corona Extra has signed a deal to become the new global premiere partner of the men's tennis tour. Corona replaces Mercedes-Benz after its deal expired at the end of 2008...
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