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Nestlé Tour Gives Away 500,000 Coupons

Nestlé is crisscrossing the country giving away more than 500,000 coupons for people to sample its newest candy bar.

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The giveaway is part of an eight city tour called, Put a Little Play in Your Day, which begins July 26 in Philadelphia, PA, and ends Aug. 30 in Los Angeles.

VIP coupons, each redeemable for one single-size bar of Nestlé Crunch Crisp, will be distributed via a branded car that will lead the tour. Each stop will feature recess-like games and activities like hopscotch, four square and jump rope, as well as giveaways and prizes and the chance to win a Wii console.

A supporting Web site at PlayInYourDay.com offers entertaining activities and requests for the coupons.

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