Mentos Hits the Road to Distribute Millions of Samples
Mentos is popping the top on an eight-month tour for the chewy mints. ...
Vitamin Water Samples at Top Spring Break Destination
Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month....
Dancing With the Stars Hits the Streets Via Tour, Contest
ABC is hitting the road Monday with a tour and dancing contest to promote the second season of its hit show Dancing with the Stars....
Strawberry Shortcake Pushes Strawberries In-Store
Strawberry Shortcake has struck a deal to help sell strawberries to kids....
Bad Boy Marketing
It's every marketer's worst nightmare: a promotion gone terribly wrong. Time Warner's Turner Broadcasting System learned some hard lessons about post-Sept....
Casting Call
If you missed some stunt that a marketer pulled on the street today, don't worry. Chances are it'll end up on TV-and not necessarily on the evening news....
Fight Club
As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship...
Nickelodeon Launches Slime Tour
Nickelodeon's infamous slime is hitting the road. The network is rolling out a national tour to give fans a chance to get slimed. The Slime Across America tour kicks off Monday at the Nick Hotel in Orlando, FL, and will visit 20 cities. ...
Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members....
Nextel Revs NASCAR Sponsorship for Daytona 500
Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend....
Morris the Cat Gives Adoption Tour a Second Life
9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months....
Cartoon Network GM Out Over Stunt; Legislation Likely
The head of the Cartoon Network resigned Friday after a marketing stunt last month that caused a terrorism scare in Boston....
VW Puts NBA All-Stars Behind the Wheel
The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?...
Warner Bros. Classic Character Sponsors Skateboarders
Warner Bros. Consumer Products is taking its popular Speedy Gonzales character on tour with a new sport—skateboarding....
Visa Toasts Winery Tie-in with Cardholder Perks
Visa USA has signed a marketing deal to give special perks to Visa Signature cardholders at 150 wineries in Sonoma Valley....
XM Satellite Radio Offers Valentine's Day Incentives
Just in time for Valentine's Day, XM Satellite Radio is offering some sweet incentives to boost sales. ...
Ford Goes on Spring Break
Ford is pitching its pickup trucks at a popular Spring Break locale next month....
Front-Wheel Drive
Maybe singing in a Volkswagen Beetle isn't your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show...
Cingular Holds Text Bees to Educate Parents
The events are taking place at high schools around the country in Atlanta, Chicago, Los Angeles, Florida and Texas over the next several months....
NFL Players Send Voice Messages To Show Off Sprint Handsets
Sprint is tapping into the Super Bowl to show off some of its wireless features....
Clif Bar Tour Decries Global Warming
Energy-bar maker Clif Bar & Co. is worried about global warming, and it’s using a promotional tour to rally consumers to do something about it....
Sponsors Return for SI Kids Snow Search
Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders. ...
State Farm Targets Parents Via Nickelodeon Deal
State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network's best-loved characters....
Grease Takes To the Streets Via Buzz Campaign
Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want....
Super Duper Bowl
Are you ready for some football? Brand marketers have been for months, but they're no longer thinking only of Super Bowl Sunday. Many have expanded from...
