Disney Hypes Up 'Ratatouille' Cheese Tour
Walt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline. ...
Cheerwine to Celebrate 90 Years with 90-Year-Olds
On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south....
P&G’s Toronto Pop-Up Hosts 7,000 So Far
Procter & Gamble has given 7,000 Canadians a makeover in the last few weeks at its Look Fab Studio....
Fiji Water Signs with Pro Beach Volleyball Tour
Fiji, the bottled water brand, has signed a deal to be the official water of the AVP Pro Beach Volleyball Crocs Tour for the 2007 season. ...
Trophy Tour
In a marquee post-season promotion, the National Basketball Association partnered with Toyota to take an arena tour of the trophy, which fans immediately...
FirstHand Experience
Cetaphil has discovered that one of the best ways to sell its hand cream is to massage it into someone's skin. To do that, the skin care products brand...
Hershey Backs Paisley Concert Tour with Sweeps
The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”...
Dr Pepper Stages Major Entertainment Event in NYC
Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album....
State Farm Sponsors Major Weight-Loss Effort for African-Americans
State Farm is sponsoring a nationwide challenge aimed at improving the health of African-Americans....
Unilever Relaunches Axe with Updated Scent and New Packaging
Unilever, the maker of the male grooming brand Axe, is rolling out new packaging and improved fragrances for the brand this month in an effort to keep up interest for its core market....
Fox Hypes up "Night at the Museum" DVD Via Tour
Twentieth Century Fox and Fox Home Entertainment are sparking buzz around the DVD release of "Night at the Museum", bringing a piece of the film to life....
World Trade Center Taps IPG Shops for Tour
Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial. ...
Got Milk? Now Get the Glass
The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk....
VW Auction Rides NBA Event
VW is trying to bring new meaning to “auto after-market” with an online auction of two items it produced as part of its NBA All-Star Weekend promotion....
Kraft Takes DiGiorno on the Road
Kraft Foods hopes to give neighborhood pizzerias a run for their money when it rolls out DiGiorno Ultimate frozen pizza nationally in August. Until then, Kraft will prime consumers’ taste buds by delivering samples via a five-city mobile tour. ...
Bunny Hunt
Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The...
1800 Tequila Campaign Sees Double Digit Growth
1800 Tequila has resigned SoHo Experiential to expand its two experiential brand programs. ...
Burt’s Bees Takes its Products on the Road
Burt’s Bees has launched an educational tour and educational tourthat is moving across the U.S. ...
Silk Soymilk, Kashi Target Offices Via Sampling Effort
Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office....
Virgin Megastores Reprises Campus Tour
Virgin Megastores has set the lineup for its Virgin College Mega Tour, shifting to hip-hop from traditional rock. ...
Pepsico Sets Smart Spot to Music
Pepsico is putting another foot forward to extend its Smart Spot health-and-wellness initiative. ...
Teletubbies Invade New York Via Tour, Pop-Up Store
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults. ...
Spa Finder Readies Consumer Expos
Aspen vacationers and Manhattan commuters will get free massages later this year at the first spa expos to be held in the U.S. ...
Mentos Hits the Road to Distribute Millions of Samples
Mentos is popping the top on an eight-month tour for the chewy mints. ...
Vitamin Water Samples at Top Spring Break Destination
Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month....
