Spike TV Uses Real Money to Promote ‘Kill Point' Series
Spike TV has launched a large-scale marketing campaign to drive tune-in to its new series “The Kill Point.”...
Hallmark Launches Summer Music Tour
Hallmark is a kicking off a summer music tour to coincide with the launch of its new Cards with Sound....
Nestlé Tour Gives Away 500,000 Coupons
Nestlé is crisscrossing the country giving away more than 500,000 coupons for people to sample its newest candy bar....
Would-Be Tour Guides Could Win Sebring Lease
Amateur South Florida tour guides can win a two-year lease on a 2008 Chrysler Sebring Convertible by posting shots of their favorite locales online....
Audi Showcases Varied Driving Experiences
Audi is launching a national driving tour this month to give consumers in five major markets a chance to do more than kick the tires on a range of its cars....
FBI Gets Call About Right Guard Promotion
Right Guard was in Cleveland, OH, last week gaining attention for a promotion there before the brand made its appearance as part of an action sports tour being held this week....
Wrigley Goes on Tour with the NBA
Wrigley gums is on the road this summer promoting its new title as the official chews of choice for the National Basketball Association....
Discover, Nike, Ocean Spray and Others Plan for All-Star Promos
Discover Card, Nike, Toyota, adidas and Ocean Spray are all players in promotional events scheduled around the WNBA All-Star game next month. ...
Negro League Stars to Appear in Chrysler-sponsored Event
Detroit Tigers fans will have a chance to meet former stars of the Negro Leagues in an upcoming promotion sponsored by Chrysler Jeep Superstores and area Dodge dealers...
Simon Reprises DTour Live Mall Concerts
Twenty Simon malls will host live concerts this summer as Simon Property Group runs its DTour Live tour for the fifth year. ...
Kodak Takes Its Wares on the Road
Kodak is on the road with a tour that showcases its products and encourages consumers to become shutterbugs....
Lucky Jeans Hits the Road Via 'Denim Highway' Tour
Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings....
Hooked on Going Mobile
Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer...
Sweet Memories
Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where...
Simon Malls Stage Kids’ Cooking Events
Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks....
ABC Plugs Fall Series Via Red Carpet Screenings
ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide. ...
Sony Renews Dew Sports Tour Sponsorship
Sony Computer Entertainment America Inc. is bringing some sizzle to the upcoming AST Dew Action Sports Tour....
Piaggio, Hasbro Roll Out ‘Transformers’ Promotions
Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand. ...
Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’
Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions....
Power to the People
There's a Pivotal Moment in the classic rock concert film when an announcer bellows: It's now a free concert, man! He should have only known. For the...
Lolita Lives
Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she...
Women’s Health Magazine to Host NYC Event
Women’s Health is bringing 13 brand partners to New York for a two-day event in July....
Country Crock Hosts NASCAR Charity Auction
Country Crock is inviting NASCAR fans to add their names to its charity auction this weekend....
Wal-Mart to Host Tracy Byrd Concert
Wal-Mart Stores is promising a free concert for the town that raises the most money for Children’s Miracle Network this month....
Hyundai Motor Names Kumpis as Experiential Manager
Hyundai Motor America has named Monique Morin Kumpis as experiential marketing manager....
