Norwegian Cruise Line Named Official Cruise Line of PGA Tour
Norwegian Cruise Line and the Professional Golfers’ Association have teamed up in a marketing partnership that names Norwegian as the official cruise line of the PGA Tour and Champions Tour....
Mobile Negro Leagues Museum Wraps National Circuit
The mobile Negro Leagues Museum tour makes its final stop of the baseball season in Chicago this week....
Subaru Makes Lifestyle Link With Rockfest
Subaru is sponsoring a local concert series in the Dallas-Fort Worth area to connect with prospective customers on a lifestyle level and kick-start regional sales....
Baskin-Robbins Launches Cake-A-Day Giveaway
Baskin-Robbins is out with a new promotion that offers the chance to win an ice cream cake of choice....
Marvel Entertainment to Giveaway Baseball-Themed Comics
Marvel Entertainment has joined forces with Triple-A Baseball to distribute comic books at games this month....
Canon Launches Camera Line with Sharapova Imposters
Canon USA will field a team of Maria Sharapova look-alikes to cruise Manhattan streets and promote its new PowerShot line during the U.S. Open Tennis Tournament next week....
Top Brands Bring Financial Education To Hispanics
Chase, MasterCard and Telemundo are rolling out a financial education tour this week aimed at Hispanic consumers in five major U.S. markets....
McDonald’s Launches New Snack Wrap with Viral Promo
McDonald’s is promoting its latest snack wrap with a viral campaign that gets consumers thinking about snack time....
Disney Pushes Blue-ray Technology via Tour
The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology....
Finish Line
Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine...
Driving Diversity
Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that...
Drive My Car
Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive...
Top This
Been awhile since you've chewed bubble gum? Then maybe the bubble-blowing contest in Chicago last month wasn't for you. But the 30-year-old gum brand...
Down Under
Aussie rock bands topped the charts at an event last month where a crowd sampled their first taste of Black Wattle Ale. The brew is just one in a line...
‘Most Passionate Bar Band’ Sought By Boru Vodka
Boru Vodka, exported from Ireland earlier this year for a U.S. launch, is embracing an American tradition in linking live music and spirits....
Royal Bank of Scotland Becomes PGA of America Patron
The Royal Bank of Scotland Group is flexing is mustering trans-Atlantic marketing muscle as the PGA of America’s first official patron...
Bandai Puts Tamagotchi to Work via Tour
Bandai America Inc. is putting its Tamagotchi characters to work this summer as part of a tour to promote its new electronics toy line....
Sony Renews ESPN X Games Sponsorship
Sony Computer Entertainment America has renewed its sponsorship of ESPN’s annual X Games competition, with its PlayStation Experience truck ready to roll when the competition commences this week....
McDonald's Stages Summer Concerts in its Parking Lots
McDonald’s is using its parking lots as the stage for a series of summer concerts....
Hanes Asks Guys to Change their Underwear
Hanes has launched a national tour to expose men to its T-shirts and underwear...
DirecTV Event Draws 15,000
DirecTV drew a strong response to its DirecTV L.A. Rescue campaign featuring Customer Care Centers in four Los Angeles area shopping malls...
CBS SportsLine Parties Fuel Football Fantasies
CBS SportsLine is driving interest in its online fantasy football services with a series of pre-season events and draft parties....
Airheads Soccer Tour Comes to a Close
Airheads candy is wrapping up a summer promo that put candy samples in a bright green Hummer H3 that traveled the country with the U.S. Youth Soccer Tour....
Spike TV Uses Real Money to Promote ‘Kill Point' Series
Spike TV has launched a large-scale marketing campaign to drive tune-in to its new series “The Kill Point.”...
Hallmark Launches Summer Music Tour
Hallmark is a kicking off a summer music tour to coincide with the launch of its new Cards with Sound....
