Eastman Kodak To Drop Olympic Role
Eastman Kodak company is shuttering its long-standing Olympic Games sponsorship. Eastman Kodak said Friday that it would conclude its sponsorship of the Olympics after the Beijing 2008 SummerGames, where it is official imaging sponsor. ...
Werewolves Hit New York City to Plug ABC Halloween Programming
Werewolves will soon be invading New York. It’s not the making of a new horror movie, but part of an ABC Family stunt to promote the network’s annual Halloween programming event....
Farmers Insurance Focuses On Latinos, Vietnamese
Farmers Insurance is building its profile with U.S. ethnic communities, currently sponsoring a major Latino film festival and a traveling Smithsonian exhibition about Vietnamese communities....
TBS Hypes MLB Playoff with Door Hangers
TBS is flagging its inaugural year of Major League Baseball playoff coverage with hotel door hangers and giant-sized bobbleheads....
Delta Brings Experiential Lounge to New York City
Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge....
Bioré Sponsors Brandi Carlile Tour
Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song....
Fenway Sports Plots Verizon Wireless Campus Tour
Fenway Sports Group is the guiding force for the third annual Verizon Wireless Campus Tour, hitting northeast college campuses in a concert series to plug the telco’s wireless service...
Konica Minolta Grabs Gator Bowl Title Sponsorship
Konica Minolta USA struck a three-year deal to take the title sponsorship of the Gator Bowl through 2010....
Life Lessons
There's no substitute for hands-on experience. That's why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition...
Full Court Press
Basketball may be perceived as an American sport, but the National Basketball Association is looking to expand its international profile in a series of...
Big Apple Impressions
nobody looks exactly like maria sharapova, but look-alikes of the lanky Russian tennis star apparently are close enough to pique the interest of Big Apple...
Dr Pepper Builds Share Among Hispanics
Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products....
Nissan, Hanes Join ESPN College Football Tour
Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans. ...
Live From Promo Live: Subway Scores with Little League Links
When Subway was seeking ways to increase weekend traffic and draw families in to increase check sizes, it found a teammate in Little League squads for national and local promotional punch....
Live from Promo Live: Levi’s Sales Jump 13% in Music Promo
Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion. ...
Kryptonite Erecting Bike Racks in Four Cities
Expanding on a program to offer parking services to cycling enthusiasts, Kryptonite will install bike racks in four U.S. cities over the next several months....
Marshalls Boosts Shoe Store with Stilletto Tour
Marshalls is hitting the road in a red Stilletto vehicle to spread the word about its new its Shoe MegaShop, the newly redesigned shoe department. Teams of Shoe Divas dressed in bathrobes and wearing the high heels are traveling to five cities handing out branded shoeshine mitts, which contain game pieces. Each game piece can be redeemed in-store for a chance to win prizes, including $1,000 shopping sprees. ...
Kashi Exchanges Junk Food for a Sample of its Products
In a new spin on sampling campaigns, Kashi Co. is letting people trade in junk food for one of its more nutritious products. ...
Hot Tamales Candy Goes on Tour
Hot Tamales candy is on tour sampling its new mint-flavored candy and interact with college students....
Sara Lee Pushes Whole Grain Bread Via Campaign
Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch....
Lexus Runs Virtual Wii Tennis Open Near The Real One
In the shadow of the U.S. Open Tennis Tournament, Lexus will run its own virtual tennis tournament in New York City’s Rockefeller Center this week, with a Lexus lease as the top prize....
Octagon Orchestrates NBA Star Chris Paul Event
New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort. ...
SACKED
Celebrity athletes have taken some serious hits lately, getting caught in any number of unflattering situations. And marketers who've chosen them as sponsors...
Jimmy Dean Rolls Out Breakfast Tour
Jimmy Dean is about to hit the road to sample its products....
