College Bowl Sprawl
The college bowl scene, once a few games dominating New Year's Day television, has evolved into a protracted branding bonanza kicking off before Christmas....
NASCAR Hits the Big Apple
NASCAR hit the Big Apple in a big way this week for its annual Champions Week event, with several sponsors in tow....
Live From Motorsports Marketing: Daytona 500 Plans Revving
As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions....
Charmin Returns with Public Bathrooms in NYC
Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue. ...
ABC Family Promotes Christmas Programming Via Giveaway
ABC Family is getting people in the holiday spirit with a giveaway to promote the network’s annual Christmas programming....
Goodyear Brands Philadelphia Marathon with Blue Tread
Goodyear is making its mark in its inaugural year as a Philadelphia Marathon sponsor, painting the runners’ route with a distinctive blue tire tread....
March of Dimes Wraps Up Baby Stories Tour
March of Dimes is wrapping up a 16-city tour collecting stories about babies to help raise awareness about premature birth and its organization....
Infiniti Aims at Hispanics in Invite-Only Campaign
Inifiniti is making its first pitch aimed directly at Hispanic consumers with three major-market events accompanied by localized TV campaigns....
Jaguar Sponsors Boxing Fund-Raiser
Jaguar will sponsor an evening of amateur boxing and auction a car to benefit a Chicago children’s charity....
Rite Aid To Sponsor World Racing Group Events
Rite Aid is expanding its marketing partnership with World Racing Group’s sprint and dirt car races as title sponsor of two events next season....
Aflac, Office Depot Team Up on NASCAR Circuit
Aflac is upping the ante on its NASCAR sponsorship in a new relationship with Office Depot....
FEARnet, Sony Launch Shocker Web Series
Horror-oriented, video-on-demand channel FEARnet today launches a new daily Web series designed to keep visitors coming back to the FEARnet site through mid-December....
Better Homes and Gardens Magazine Co-Sponsors 15-City ‘Green’ Tour
Better Homes and Gardens magazine and Green Works, a new line of natural cleaners that are made with plant-based ingredients, announced yesterday the launch of the Living Green Tour and Exhibit beginning next March. ...
Say Cheese
You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through...
Jump!
Carmela Leon watched the women jumping and shook her head. Not me, not today, she laughed. And not in these shoes. Her footwear may have kept her from...
ING New York City Marathon Enlarges Sponsorship Scope
The ING New York City Marathon is pulling in an expanding circle of sponsors as the multi-million dollar revenue race widens the range of sponsorship categories. ...
Meow Mix Acatemy Attracts 50,000
Meow Mix is wrapping up an 11-city tour this week that gets people to think and play like their pet cat....
Ocean Spray Explores the Bog-osphere
Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape. ...
Fox Soccer Channel Commemorates Coverage with Party
Fox Soccer Channel is throwing a party to pump up its first decade of covering the world’s most popular sport....
St. Jude Revs Up Memphis ‘Dream’ Event
Patients at St. Jude Children’s Research Hospital will have a particular interest in the upcoming Sam’s Town 250 stock car race at Memphis Motorsports Park: They designed each car’s color schemes....
Allstate Garage Tour Builds Motorcycle Biz
Allstate is on the road, concluding a national tour featuring a virtual garage to promote motorcycle safety and give its motorcycle insurance business fresh legs. The tour, an extension of the Allstate Mobile Garage Tour, hits six motorcycle rallies over three months. It spun off a “Biker Agents” ad campaign showcasing the 600 Allstate agents who are motorcycling enthusiasts...
M&Ms Promotes Halloween Sweeps with NYC Event
Halloween came a little early to M&M’s World in New York City’s Times Square Wednesday....
Live From DMA: Kenneth Cole Thinks Outside the Shoe Box
Designer Kenneth Cole turned to mobile (as in vehicular) marketing when he made his first forays in the fashion business in the early 1980s. Cole recounted the lesson learned in a keynote speech at the Direct Marketing Association annual convention in Chicago. ...
Eastman Kodak To Drop Olympic Role
Eastman Kodak company is shuttering its long-standing Olympic Games sponsorship. Eastman Kodak said Friday that it would conclude its sponsorship of the Olympics after the Beijing 2008 SummerGames, where it is official imaging sponsor. ...
Werewolves Hit New York City to Plug ABC Halloween Programming
Werewolves will soon be invading New York. It’s not the making of a new horror movie, but part of an ABC Family stunt to promote the network’s annual Halloween programming event....
