Back to the Real World
What do you do after a Web 2.0 promotion turns sour? If you're Pernod Ricard and want to stress the sophistication of Malibu Rum to a twenty-something...
Big Game in Big Easy
When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended...
Health Quencher
Diet Coke is carrying a banner to build women's awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart...
How Effective?
Experiential marketing is premised on the notion that consumers are motivated by what they're encountering. In a best-case scenario they might even be...
Alcohol Watchdog Group Slams Super Bowl Beer Spots
Alcohol industry watchdog Marin Institute is bashing the presence of beer ads in the Super Bowl....
Jeep Brings Virtual Garage Back to Winter X Games
Jeep is looking to make impressions among Gen-Xers and Gen-Yers with a faux garage and companion vehicles at ESPN’s Winter X Games....
Tic Tac Promotes Flavors Via Sampling Campaign, Tour
Tic Tac is shaking things up with a sampling campaign and contest to promote its new mint flavors....
Electronic Arts Launches NBA Live Competition
Virtual hoops stars tip off competition in the 2008 EA Sports NBA Live Challenge tomorrow in Los Angeles....
Party Hearty
Laptops usually aren't seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color...
GEICO Sends Gecko to Tour Zoos for Conservation
Government Employees Insurance Company (GEICO) has kicked off a campaign that uses its gecko mascot to promote wildlife conservation and the role of American zoos and aquariums in the fight to preserve species....
Lifetime Sends Women Waving Bras into NYC
Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”...
Borders Supports Resolutions with In-Store Events
Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions....
PromoWorks, Mobile Media Unveil Joint Venture
PromoWorks and Mobile Media Enterprises are announcing a joint venture to offer integrated experiential marketing services to their clients....
Something To Chew On
The history of American celebrity candy bars is short and not too sweet. The '70s was the boom and bust era for celebrity sugar, including the (Lee Majors)...
Cyber Stumping
In case you missed it, something very interesting happened last month at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The...
Trekkies Unite
Going into a dimension where no other interactive multimedia exhibit has gone before, Star Trek The Tour embarks on a five-year excursion around the U.S....
Slap Shot
The National Hockey League is running a power play of new promotional and media moves to stir fan interest in the competitive U.S. pro sports marketplace....
Steve and Barry’s Uses Celebs to Drive In-Store Traffic
Steve and Barry’s doesn’t get a TV play. It rarely advertises. It’s not a big user of direct mail, either....
1-800-FLOWERS.com Brings Kids, Seniors Online and Together
In the latest in a series of live promotional events around the New York area, online florist 1-800-FLOWERS.com on Wednesday brought school kids and seniors together in Harlem to learn how the Internet can keep the generations in touch....
GoDaddy.com Drives New NASCAR Deal
GoDaddy.com has landed a deal as a primary sponsor with Hendrick Motorsports in its inaugural NASCAR run....
Hennessey Brings Bartenders to Cognac in Multi-City Campaign
Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient...
Good Neighbor Pharmacy Hits NASCAR Circuit
Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year...
HBO Drives Traffic with Holiday Carolers
Red and white outfitted carolers are hitting the streets of Manhattan singing popular Christmas tunes, revised to hype HBO programming and to promote items sold at the 6th Avenue-based store....
Live from Intercollegiate Sports Forum: Corporate Sponsors Play It Cool
For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence....
Southwest Ads Take Off in BCS Post-Season
Southwest Airlines is using the Bowl Championship Series as a launching pad for its latest TV ads promoting changes in service....
