Ocean Spray Harvests Crans in Cities; Piggybacks Pepsi Distribution
Ocean Spray Cranberries, Inc. is readying a Bogs Across America promotion for New York, Chicago and Los Angeles timed to the cranberry harvest season. ...
Energizer Brings Pink to Race for the Cure
Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline "Keeps Going and Going and Going." ...
Coke, Adidas, KFC and Others Pair with NBA Europe Live
The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league's European exhibition games. ...
Cotton Inc. Launches Dirty Laundry Tour
Cotton Inc. is giving college students a chance to turn in their denim for a good cause. ...
Pity the Roaches: Six Flags Dare Bugs PETA
Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it. ...
7-Eleven Stores Rev Up for NASCAR
7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November. ...
Chevy Silverado Drives for Farm Aid
Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30. ...
Live from the Sports Sponsorship Symposium: Crocs Reaps AVP Tour Branding Benefits
Crocs, Inc., a manufacturer of comfort footwear, is crediting its success this year partly to its title sponsorship of the Association of Volleyball Player's (AVP) Tour, a pro beach volleyball tour. ...
National Geographic Brings Parks to Grand Central Station
National Geographic Magazine is bringing a bit of nature to New York City's Grand Central Terminal's Vanderbilt Hall as part of a week-long event promoting the magazine's October cover story on parks. ...
ABC Piques New Yorkers for Six Degrees
ABC Networks has been raising eyebrows this week with a stealth marketing push for its new show Six Degrees. ...
Live from RoadShow Hollywood: Charlie Brown Tree Promotion Lives On
Prompted by high demand, United Media is bringing back its popular Charlie Brown Christmas tree promotion with Urban Outfitters this year, and is extending its partnership with the retailer to include other iconic staples from the comic strip. ...
News Briefs
DAVIE-BROWN ENTERTAINMENT: named Lori Rayfield...IPSH!: the global mobile marketing agency, has expanded into......
ABC Hits New York Streets with Dancing 'Stars'
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars. ...
Home Depot Touts In-store Expo, MasterCard Sweeps
The Home Depot is putting on a show this month with a cast of diverse brands. ...
Dr Pepper Reprises $1 Million Football Throw Contest
Dr Pepper is back to quench college football fans' thirst for $1 million. Now in its 11th year, the beverage maker is giving two fans a chance to win a $1 million cash prize as part of its 2006 ESPN College Pick 'em Game presented by Dr Pepper. The promotion is touted on more than 300 million Dr Pepper cans. ...
Macy's Ads, Events Tout Its National Conversion
Macy's breaks its first national ads and a slate of local events as 400 regional department stores convert to the Macy's name this weekend. ...
AT&T Promo Turns Football Fans to Video Producers
AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes. ...
Alltel Promo Gives Students Own Game Day
Alltel Wireless is calling on college students to campaign for the chance to win a football experience—having a game of their own. ...
Whirlpool Spins Love and Laundry Social Events
One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes. ...
Starbucks Celebrates with Podcasts, Events; Yanks Free Coffee Invite
Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events. ...
Wal-Mart Hosts Soap Opera Stars, Fans
Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest. ...
Lexus Drives Promos Court Side for US Open
Lexus is using its advantage as the Official Vehicle of the 2006 US Open and Presenting Sponsor of the US Open Men's Singles Championship to serve up promos right down the baseline of the tennis event. ...
Chicagoans to Melt Ice-Encased Dodge Nitro
Chicagoans are in for a meltdown via a campaign from Dodge that will pit two teams against each other to melt away a 2007 Dodge Nitro encased in 30,000 pounds of ice. ...
MTV Builds New York Buzz Around VMA Show
MTV is taking over New York, wrapping the city with a host of promotions and events around the 2006 MTV Video Music Awards (VMA). The promotions mark the award show's return to New York City after a two-year hiatus. ...
Russell Athletic Sports Mobile Tour
Sporting goods company Russell Athletic took off running with a mobile tour last week that will give sports fans the opportunity to win prizes, play interactive games, learn about the company's history and view its new products. ...
