Lounging Around
American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges...
Time Out
First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO's...
Kraft Takes South Beach on Tour Again
Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities....
ABC Drops Wallets, Cash for Knights Premiere
ABC usually is going to great lengths to promote its latest comedy Knights of Prosperity: It's dropping wallets....
Walden Media, Paramount Try for World Record Via Charlotte's Web Promo
Walden Media is looking for a few good readers.
The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte's Web to promote reading and introduce the tale to a new group of fans. ...
Bud Light Readies Rock Paper Scissors Events
Bud Light is set to launch its second series of matches to find the USA Rock Paper Scissors League champion....
Hilton Strikes a High Note
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel's lobby....
Bear Necessities
Procter & Gamble is hosting an upscale public restroom in New York City's Times Square this holiday season where it is putting rolls of its Charmin Ultra...
Going for Gold
There's an old saying that Timing is everything, and truth be told, it really is. ...
Shoppers Kick-Back in American Express Lounge
American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall. ...
Charmin to Open Public Bathrooms in NYC
Call it a twist on sampling. Procter & Gamble is opening a public restroom in New York City's Times Square Monday where it is putting rolls of its Charmin Ultra toilet tissue to the ultimate test. ...
Court TV Brings Murder to Viewers in New Campaign
Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers. ...
New Balance Mall Tour Boosts Sales
A recent event touting New Balance Kids shoes in Simon malls boosted footwear sales 6% versus one year ago. ...
Campbell Joins Go Red for Women
Campbell Soup Co. has become a sponsor of the American Heart Association's Go Red for Women campaign, with plans to raise $1.5 million for the awareness campaign that's now entering its third year. ...
HBO Sports Lands Boxing Bout Promo in New York
HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month. ...
Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums. ...
Bahamas Taps Miami Heat to Drive Tourism
When the Miami Heat hits their home court next week in the official season opener against the Chicago Bulls, the Bahamas Ministry of Tourism will be there. ...
Men's Grooming Product Hits New York City Streets
If you are a guy who loves the grungy look, stay off the streets of New York City today. The "Men's Den," a wrapped tricked-out truck, will be prowling the streets searching for guys to lure in for a quick dose of grooming. ...
Saturn Grows Some 'Green' in Washington, DC
Saturn is turning heads in the nation's capital with a $500,000 marketing campaign that includes erecting greenhouses around the city to drive awareness for the automaker's environment-friendly hybrid SUV. ...
Best Buy Ties SpongeBob SquarePants Search to Holiday Cause
Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams. ...
Six Flags Culminates Fright Fest with Xbox 360 Demos, Concert
Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night. ...
Chivas Offers $200,000 to Next Pair of Traveling Brand Ambassadors
Chivas Regal has launched a nationwide search for two brand ambassadors that get a combined $200,000 stipend to act as international representatives to travel the world and document their experiences, all in the name of the well-known scotch whisky. ...
Mr. Youth to Handle Spring Break in Panama City...Again
Mr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau's Spring Break 2007 initiatives. ...
Sculpture Exhibit Unveils New Lexus...Slowly
Lexus is using a slow-reveal public art exhibit, set against the backdrop of New York City, to show off its new car. ...
Lay's Readies Chef Tour
Frito-Lay has recruited personal chef Dave Lieberman for a supermarket tour touting sunflower oil. ...
