IHOP Celebrates 50 Years with Road Trip
International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour....
Nick Sets Slime Tour to Music, Puts Slime Online
Nickelodeon is giving its third annual ‘Slime Across America Tour’ musical accompaniment and interactive green slime features online....
Viva Beisbol
When State Farm was considering a promotional strategy to reach Hispanic consumers, the home and car insurer settled on a core cultural interest for Americans...
Harrah’s Partners with Jackie Collins for Book Bus Tour
Casino property Harrah’s Entertainment is teaming up with best-selling author Jackie Collins and St. Martins Press to launch a national book bus tour. ...
Absolut Taps Aspen for On-Site Hispanic Promotions
Absolut Vodka has put Aspen Latino, the Hispanic promotional division of Aspen Marketing Services, in charge of its nationwide Hispanic experiential marketing....
ESPN Rides NBA RV Tour Into Finals
ESPN is wrapping up its National Basketball Association RV tour on post-season swing, with stops planned for what could be a bi-coastal final series....
NBC Sports, MTV Team Up for Action Sports Tour
NBC Sports has struck a partnership with MTV around the Action Sports Tour with multi-screen video and product licensing to build the extreme sports profile....
Hershey's Promotes Bliss via Experiential Party
The Hershey Co. has turned to parties to generate word-of-mouth and buzz around some of its new products....
History Hits NASCAR Tracks with ‘Ice Road Truckers’
History, formally the History Channel, is taking a simulated driving experience based on its hit series “Ice Road Truckers” on a NASCAR road trip, and creating co-branded mini-docs...
HBO Lets Voters Punch Hanging Chads in ‘Recount’ Replay
HBO brought the very hazy voting results from Florida’s “hanging chads” in the Gore v. Bush 2000 presidential election into vivid focus by recreating the experience in a bi-coastal demonstration on Tuesday...
Amstel Light’s Freewheeling Campaign Takes Manhattan
Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly....
Barnes & Noble Pushes Quamut.com site with Guerrilla, Sweeps
Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays....
Maybelline Tour Offers Beauty Advice, Samples
To make lips stand out, try a lip plumper with a sheer, vibrant color that pops....
Burger King Backs Jonas Brothers Tour
Burger King Corp. is extending its association with music by sponsoring the Jonas Brothers’ upcoming “Burning Up Tour.”...
Zoom Stages Office Rallies to Spark NBA Gear Sales
Zoom Media and Marketing is aiming to fuel pro basketball playoff fever and National Basketball Association merchandise sales through a series of office pep rallies in Detroit and Boston this week....
NBC Holds Soggy Summer Lineup Event
Muscular members of “American Gladiator” braved a light rain in Times Square yesterday morning to boost the NBC All-American Summer programming lineup in a barbecue setting...
NBC Stages Times Square Barbecue to Plug Summer Lineup
NBC aims to spark viewers’ imaginations about its All-American Summer programming lineup with a barbecue in New York City’s Times Square today....
Samsung, Voig.com Crown NYC ‘Guitar Hero Champ
In a tense, eight-hour competition in New York City last Friday, two contestants took home real Gibson Les Paul guitars after demonstrating their virtual licks playing the “Guitar Hero” video game...
Virgin Mobile Sponsoring Third Music Festival
Cellphone service provider Virgin Mobile returns with its third annual music festival Aug. 9-10 at the Pimlico Race Course in Baltimore...
Toaster On Wheels
In the old days bakeries used to make home deliveries for bread. Mrs Baird's Bakeries is sort of reviving the tradition in celebration of its 100th year...
A Midtown Castle for The Tudors
To provide the right ambiance for its premiere screening of The Tudors second season, Showtime commissioned a castle for midtown Manhattan. The premium...
Revolution Stages ‘Ultimate Athlete’ Competition for Men’s Fitness
Revolution is set to line up competitors for what’s being billed as the first annual ‘Ultimate Athlete’ event with primary sponsor Men’s Fitness magazine on Sunday....
Bank of America Ties Olympic Sponsorship to Rewards, Events
Bank of America is giving people a chance to support America’s Olympic athletes through branded products, and an online campaign and tour....
Jolt Soda Relaunches Brand with Sampling Program
Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign...
Muffins” Stage Protest at Bloom Supermarkets
“Muffins” are staging a mock protest this week to promote Bloom supermarkets’ newest product Bloomberry Muffin Tops....
