LATEST NEWS
Recipes, Body Fat and Star Power on Tour with StarKist TunaStarKist is using healthy recipes, body fat measurements and the star power of celebrity chef Sandra Lee to market its tuna during a month long tour... |
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2009 Promo Entertainment Trends Report
Pride of PlacementIf you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you're spending less time watching broadcast TV and more time with niche cable channels or Internet TV... |
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Latest Research2009 Promo Event Marketing Survey: Marketers are Still Staging Events—Budget Cuts be DamnedVoters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the... |
The 2010 Promo 100Our Top 10 Experiential/Event marketing companies. View all Promo 100 winners here.
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Experiential/Event
Tips for Staging Events
Tips for Marketing Road Trips
So you're heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don't happen to be in the area to stop by...
How Brands Like Microsoft Use Parties to Build Sales
Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes...
Checklist for Staging Big City Events
The pain is still fresh in many Yankee fans' minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game ...
New Rules for Vehicle Marketing
Tips for optimizing and economizing those high-cost vehicle tours...
Latest Experiential/Event Marketing Articles
Behind the (Candy) Bar
Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand's history, distributing 1...
Custom Communications
AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach...
How Events Engage Consumers
It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It's...
Slow Growth
Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to...
Billboards Grow Up
Sign promotions reach people where they can't look away...
Sponsorship in a Scary Economy
Getting improved results while spending less money...
New Rules for Vehicle Marketing
Tips for optimizing and economizing those high-cost vehicle tours...
Promotion Stunt Leads to Bookstore
People wandering Amsterdam's main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark...
Second-String Sports are on a Fast Track
many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women's pro basketball as a second-class sport to the men's game....
2009 Promo Event Marketing Survey: Marketers are Still Staging Events—Budget Cuts be Damned
Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the...
Cotton Inc. Hits the Malls to Show Teens that Cotton is Fashionable
The product is ubiquitous, incorporated into the likes of Abercrombie jeans, flowered skirts sold at Macy's and curtains on display at Sears. It's in...
Event Car Marketing is Effective Alternative in Economic Downturn
Consumers are by no means flocking to dealerships these days, so automakers are bringing the cars to them with ride-and-drive events and other alternative...
WWE Stages Shows in Iraq
It's an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past...
Is NASCAR Spinning Out?
The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,...
Remy Martin Stages Interactive Street Campaign
Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it's time...
