NEWSLETTERS

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Event Marketing

IN THE NEWS

NBC Stages Times Square Barbecue to Plug Summer Lineup

May 12, 2008 6:00 AM, PROMO Xtra, By Richard Tedesco

Samsung, Voig.com Crown NYC ‘Guitar Hero Champ

May 6, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco

Virgin Mobile Sponsoring Third Music Festival

May 6, 2008 6:02 AM, PROMO Xtra

Revolution Stages ‘Ultimate Athlete’ Competition for Men’s Fitness

May 1, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco

Bank of America Ties Olympic Sponsorship to Rewards, Events

Apr 23, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco

Jolt Soda Relaunches Brand with Sampling Program

Apr 18, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

CAMPAIGN SPOTLIGHT

Grease Takes To the Streets Via Buzz Campaign

PROMO XtraBy Amy Johannes

Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want....

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Issues, Research and Trends

The Morning After

Jan 1, 2006 12:00 PM, By Kathleen M. Joyce

This year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns...

Street Smart

Jan 1, 2006 12:00 PM

We asked a few event marketing agency execs to talk about their techie wish lists and their picks for the year's best work....

Buzz Gets Louder

Apr 1, 2005 12:00 PM, Betsy Spethmann

Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn't the 15% to 20% jump that...

Live From PROMO Expo: Live Branded Entertainment Events Are Tops

Oct 19, 2005 6:08 AM, PROMO Xtra, By Amy Johannes

Are you experienced?

Jun 1, 2005 12:00 PM, By Erik Hauser

It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with experience marketing. The term experience...

Crowd Control

Jan 1, 2005 12:00 PM, BY PATRICIA ODELL

When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,...

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TOP STORY

Muffins” Stage Protest at Bloom Supermarkets

Apr 17, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

“Muffins” are staging a mock protest this week to promote Bloom supermarkets’ newest product Bloomberry Muffin Tops.

Courvoisier Opens Pop-Up Shop with Clothing Brand

Allstate Revisits Biker Tour, Launches Web Site

PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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