EVENT/EXPERIENTIAL MARKETING
Levi's Curve ID College Tour Makes Contest of the Perfect Jeans FitLevi's Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation... |
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Event Marketing by CategoryView our coverage of vehicle tours by category: |
THE 2011 PROMO 100Our Top 10 Experiential/Event marketing agencies as ranked on the 2011 PROMO 100.
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Experiential/Event
Tips for Staging Events
Tips for Marketing Road Trips
So you're heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don't happen to be in the area to stop by...
How Brands Like Microsoft Use Parties to Build Sales
Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes...
Checklist for Staging Big City Events
The pain is still fresh in many Yankee fans' minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game ...
New Rules for Vehicle Marketing
Tips for optimizing and economizing those high-cost vehicle tours...
Latest Experiential/Event Marketing Articles
Macy's Expands "Go Red" Promotions in Ninth Year
For the ninth consecutive year, Macy’s will stage “Go Red” events and promotions next month in support of the American Heart Association’s “Go Red For Women” campaign to raise funds and bring awareness to the problem of heart disease in women. The campaign turns on in-store events, themed merchandise and experiences that no customer entering its stores could miss. Social media will also play a large role in virally spreading the message while at the same time triggering donations to the cause. Macy’s has evolved the program and added new elements this year. ...
2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories
The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies....
A Chat with Wonder Bread’s Brand Manager about its 7Wonders Tour
The brand Wonder Bread ran a cause marketing promotion that encouraged people to nominate exceptional teachers under the “7Wonders of the USA Teacher Tour” promotion. During the four-month program, which ran from July to October, more than 3,000 nominations came in, a 230% jump over the previous version of the promotion. Here, Tameika G. Miller, the brand manager of premium breads for Wonder and Merita, shares her thoughts about the promotion....
Febreze Finds a Partner in Halloween Costume Swap Events
The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events taking place throughout the month in the run up to Halloween on Monday. As kids arrive to decide whether they would like to turn into Dracula or a fairy princess, brand reps will be on hand to freshen the gently used costumes with a sprits of Febreze. ...
Levi's Curve ID College Tour Makes Contest of the Perfect Jeans Fit
Levi's Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation...
Chrysler Scavenger Hunt Drives 1 Million YouTube Views
Chrysler and its Dodge brand had people running around the country several weeks ago looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.” Chrysler pitches the vehicle as one for the adventurous and played the promotion along the same lines. ...
Behind the Scenes at the Miller "High Life" Promotion: Q&A
Miller High Life has just wrapped its second year running a summer promotion to convert competitive brand drinkers, have some fun with loyalists and improve the lives of veteran soldiers. For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us behind the scenes....
Turning Chiliheads into Cheeseheads: Kraft
It seems like odd fit: a well-known cheese brand sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes. However, the marketers at Kraft know that most of us at home consider cheese a key ingredient in chili, whether its mixed in with seasoned ground beef, red beans and hot peppers or shredded and sprinkled over a steaming bowl that is finished off with a dollop of sour cream. And there in lies the strategy behind Kraft and its shredded cheeses partnering with the International Chili Society to sponsor and execute the first Kraft People’s Choice Challenge at the 45th Anniversary of the 2011 World’s Championship Chili Cook Off to be held over three days next month in Manchester, NH. ...
Walmart Races to NASCAR Fans
Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350...
Tropicana Introduces New Flavors
Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City's Times Square...
Case Study: "Give a Veteran a Piece of the (Miller) High Life"
Miller High Life is in its second year running a summer promotion to convert competitive brand drinkers, have some fun with loyalists and improve the lives of veteran soldiers. It works in partnership with Iraq and Afghanistan Veterans of America to donate up to $1 million in cash and experiences for veterans and their families. The program, handled by PROMO 100 agency Team Enterprises, is sold in to both off- and on-premise accounts in June and executed throughout July and August....
How Nivea Designed its Mega Pop-Up, Plus the Rihanna Connection
Nivea just wrapped a weeklong pop-up event in Vanderbilt Hall in New York’s Grand Central Station. The execution was vast, bold and organized to attract attention and pull in as many busy commuters rushing by as possible. Numerous stations were set up so people could home in on what was truly of interest to them whether that meant lip care or men’s shower products. Data collection was high on the list as a means to ferret out quality leads and begin a relationship....
Ocean Spray SVP on the Brand’s Summer Tour: Q&A
Ocean Spray is on tour this summer, sampling its products at fairs, festivals and other special events where consumers gather. Millions of samples are being distributed and the brand has designed a number of ways to directly interact with consumers, including rewarding people with recipes who snap a tag placed on the back of brand rep’s T-shirts, a move to get teens involved....
Ocean Spray's Summer Calendar
Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions. ...
Five Tips for Using Tablets
The Apple iPad is cool. As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Here’s five tips for maximizing their use: 1. Content. You want to bring engaging experiences to your attendees, many of who are now carrying iPads....
