Event Marketing
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Amstel Light’s Freewheeling Campaign Takes ManhattanMay 20, 2008 6:05 AM, PROMO Xtra, By Brian Quinton Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly. Related ArticlesBurger King Backs Jonas Brothers TourCourvoisier Opens Pop-Up Shop with Clothing BrandMore from the Street: Event MarketingToys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/artJul 3, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”... Evinrude Observes Centenary with Moving MuseumJul 2, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor.... Beautiful BovinesJul 1, 2008 12:00 PM, Patricia Odell The glorious cows of CowParade, those memorable herds of dozens of colorful and funky fiberglass bovines seen grazing along sidewalks and in plazas in... A Helping HandJul 1, 2008 12:00 PM, Richard Tedesco For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian organization... Burger King Readies Apple Fries Sampling, New Kids Meal PushJul 1, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.... 7UP, Celebrity Chef Team up for a Winning RecipeJun 27, 2008 6:04 AM, PROMO Xtra Chef Carlos Fernandez of Hi-Life Café in Fort Lauderdale is touring supermarkets in Chicago, Houston and Dallas this month and July to offer live demonstrations of healthy cooking with 7UP soda.... 7-Eleven Backs Slurpee with Largest Slate of PromosJun 25, 2008 6:04 AM, PROMO Xtra, By Amy Johannes 7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors.... Capri Sun Looks for ‘Pouch Respect’ on Sampling TourJun 24, 2008 6:04 AM, PROMO Xtra Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages... John Frieda Stylists Give $500 Makeover for FreeJun 23, 2008 6:04 AM, PROMO Xtra, By Patricia Odell John Frieda, the coiffure guru of London, Paris and New York, has turned an 18-wheeler into a Salon on Wheels to offer women a hair makeover and to promote its products.... Tennis Stars Volley to Vault HSBC Wimbledon RoleJun 20, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco It wasn’t quite Wimbledon, but Monica Seles and Jim Courier volleying on a mini-tennis court on Fifth Avenue inevitably jogs tennis fans’ memories. ... Barrow AK Wakes Up to a Jolt TodayJun 20, 2008 6:04 AM, PROMO Xtra, By Brian Quinton Energy drink Jolt is coming to the rescue of the sleep-deprived citizens of Barrow AK, today, the longest day of the year, with an emergency airlift of caffeinated drinks timed to this year’s summer solstice... Allstate Reunites Olympians for Hall of Fame InductionJun 20, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco Travelers at Chicago’s Union State got a rare glimpse of several former American Olympics gymnasts in action yesterday, as Allstate unveiled plans to build a park for children on the city’s southeast side. ... MLB Pinch Hits for Ortiz in ‘Call Your Shot’ ContestJun 18, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco Major League Baseball has settled a brouhaha about Red Sox slugger David Ortiz doing a Babe Ruth impersonation in a home run contest preceding this year’s All-Star game at Yankee Stadium.... Meow Mix Returns to Prime Time with Game ShowJun 18, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Meow Mix is making a comeback to TV, this time with its very own game show. And it’s searching for some cats and their owners to sit in as contestants.... Vaseline Documentary Highlights People’s “Skin” StoriesJun 13, 2008 6:04 AM, PROMO Xtra, By Patricia Odell Unilever has been traveling the globe asking people about the importance of their skin to highlight the benefits of its Vaseline Coca Butter hydrating lotion.... |
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