Simon Taps Visa, American, Cotton for Holiday Promo

Visa, American Airlines and Cotton, Inc. pitched in Simon Property Group's annual holiday fundraiser.

Simon hosted a "Simon Evening of Giving" events in 63 malls, a private shopping night that raises money for local charities. The Nov. 21 event included retailer offers, gifts with purchase and entertainment.

A Visa overlay gave a silver photo frame to each shopper who spent $100 or more on Simon Gift Cards. Cotton, Inc. gave a bag of Lindt chocolate truffles to shoppers who bought $100 or more in cotton merchandise. American donated round-trip tickets in each market, used as raffle or door prizes or sold via silent auction.

Indianapolis-based Simon has hosted Simon Evening of Giving for 10 years.

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