Get Listed in PROMO Sourcebook

Sep 1, 2004 11:34 AM

The Partridge Family Bus Rolls into Los Angeles

VH1 will be rolling around the streets of Los Angeles in a replica of the Partridge Family bus this September to promote its upcoming series In Search of the Partridge Family.

The bus will be making stops in Los Angeles from Sept. 3-5 to promote the show, which premieres Sept. 5. Tour staff will distribute branded bags of gumballs to consumers in the area. The bus will also be making appearances at other California locations such as Manhattan Beach, Santa Monica Pier, The Grove, Venice Beach and The Sunset Strip.

The new reality series lets America help cast a modern-day version of the iconic sitcom. VH1 traversed the country to find people who resemble, act and sing like Keith, Laurie, Danny and Shirley Partridge. Eight finalists for each character will be flown to Los Angeles where they will compete in weekly episodes for the role.

Mr. Youth, LLC, New York City, handles.

For more stories on event marketing


:: Renew / Subscribe to PROMO Magazine::
DON'T MISS AN ISSUE!

PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image.

 
A panel of professionals answers your questions. Submit your questions.
 
  Michael McKelvie
Gift Cards and Reward Cards


 
  Bob Bell
Tie-in Partnerships


 
  Dave Hunt
Rebates


 
  Bruce Hollander
Sweepstakes


 
  Joel Parent
Interactive


 
  Become an Expert
More Info

Promo Newsletters

PROMO Premium & Incentives

PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.

View Sample Subscribe

PROMO Xtra

To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.

View Sample Subscribe

Here are Promo's Top Ten most read articles for the past six months.


RESOURCES: Helping You Find Solutions

Find me... an AGENCY


GET LISTED IN PROMO'S SOURCEBOOK


Find me... a SUPPLIER

  • PROMO SOURCEBOOK
    Suppliers by Name Category

I need to find/post... a JOB OPENING


2007 Sampling Program Planner

Sponsored by IDR

Find me... new PRODUCTS


Ask the EXPERTS


I need... a GOOD READ


Browse Back Issues

INDUSTRY VOICES:

Protect Our Children?

Oct 1, 2007 12:00 PM, By Ronald R. Urbach, Esq.

When the magic words are uttered, We need to take action to protect our children, what is the reaction of any law-abiding person of high moral character?...

ASK THE EXPERTS Sponsored Content

Back to Top

Browse Back Issues

Browse Back Issues