SC Johnson Builds West Nile Buzz

SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus.

Costumed characters, dressed as mosquitoes, touted OFF! with DEET to shoppers in Chicago and Milwaukee. Racine, WI-based Johnson also launched an online and call-in OFF! West Nile Virus Education Center available nationally at www.mosquitoes.com and via 1-888-OFF-PROTECTS. TV and print ads in spot markets support. Marketing Drive Chicago handles.