Playboy Prepares for 50th Anniversary Tour

Playboy

will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February.

Consumers who weren't even born when the magazine debuted will be able to sample the Playboy lifestyle as the tour turns local venues into recreations of the famous Playboy Clubs.

Guests will get to mingle with local VIPs as well as Playboy models. Tickets are available at www.playboy.com.

Chivas Regal and Michelob Light have signed on as presenting sponsors and receive customized pouring and sampling opportunities, tickets for key distributors, product placement in event gift bags, and local sweepstakes.

Moore Entertainment, Inc., Los Angeles, handles.