People Magazine Rolls Out Red Carpet

Time, Inc.'s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and will touch down in 10 markets and allow consumers to engage in a red-carpet experience. At the stops, visitors can walk down a red carpet, give an acceptance speech and take home a souvenir photograph of the experience.

Presenting sponsor Maybelline, New York City, is hosting three Fabulous Faces makeup stations where consumers can choose from four Hollywood makeover looks and receive a free gift bag filled with product when presenting a Maybelline purchase receipt. Four stations via sponsor Boca Raton, FL-based Sunbeam Products' Mr. Coffee will feature computer celebrity trivia games, coffee sampling and prize giveaways. Wayne, NJ-based Reckitt Benckiser's Spray 'n Wash will have a Sensational Styles booth where they will show off their new hot-pink washing machine, host a Messy Movie Moments trivia game and hand out various laundry stain removal products.

Plus, at each tour stop, visitors can enter a sweepstakes for a pair of tickets to an upcoming awards show in Los Angeles. Markets to be visited through Nov. 9 include Atlanta, Boston, New York City and Los Angeles.

Advertising in Time, Inc.'s publications and in local newspapers and online support. New York City-based People handles in-house, with event execution from Javelin, St. Louis, MO.