Nintendo Plays First Music Gig

Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence headlines the tour, which kicks off on Aug. 4 in Los Angeles and runs through September.

At each stop, concert-goers can play Nintendo GameCube and Game Boy Advance games. US Concepts, New York City, handles for Nintendo. The Nintendo Fusion tour is produced by New York City-based Clear Channel Entertainment. Relay Sports and Event Marketing, Chicago, brokered the tour for Redmond, WA-based Nintendo.