Campbell's Samples its Soups in Malls

Campbell's Soup Co. is stopping in cities across the country to offer samples of its Campbell's Select soups.

The tour hits 24 malls in 18 cities where two free-standing "Soup Sanctuaries" will be furnished with tables and couches so shoppers can drop in for a taste of hot soup. Shoppers can also pick up a $1 off coupon or a separate coupon for a 20% discount to be used at participating Bed Bath & Beyond stores.

By the end of December, when the tour ends, Campbell's expects to have given out more than 192,000 three-ounce samples of the soups. Campbell's Select are ready-to-serve soups that come in 25 flavors.

The tour stops in the Mall of America in Minneapolis, Spring Hill Mall in Chicago and Discover Mills in Atlanta, among others.

Visitors who provide an e-mail address are entered into the Select Your Sanctuary Sweepstakes for a chance to win the top prize, $5,000 in cash, a $1,500 shopping spree at Bed Bath & Beyond and a trip for two to meet food and decorating expert B. Smith in New York City. The sweeps is presented by Campbell's Select and B. Smith with Style, a TV show about living well.

DVC eXperiential Marketing, New York, handles.