Oct 20, 2004 11:53 AM, PROMO Xtra

Magic Johnson is out and about with a new campaign touting his new line of footwear, apparel and accessories, Magic 32.

The campaign, which is aimed at 16-30+ year-old consumers, includes peer-to-peer distribution of promotion products, in-store appearance promotions, strategic poster displays and event cross-promotions. Expect to see promotions at retail locations, lifestyle outlets including nightclubs, barber shops, street ball basketball courts, fitness centers, schools and record stores.

The Magic32 line includes both on-court performance shoes and off-court athletic fashion shoes in both adult and kids sizes. Santa Monica, CA-based urban grass roots marketer Fireworks Productions handles.

For more stories on event marketing

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info