Chair Maker Extends Less Stress Tour

Manhattanites get a massage

Interactive Health has extended the Less Stress tour touting its iJoy robotic massage chair.

The tour began in August with surprise stops in eight cities. Branded Chevy SSRs outfitted with a Plexiglas dome show off the chair; passersby are treated to a massage, stress test and tips for reducing stress. Activities reinforce iJoy's tagline "Live. Play. Relax." Innova Marketing, Minneapolis, handles the tour.

Long Beach, CA-based Interactive Health extended the three-month tour through mid-November and added Kansas City and St. Louis to its itinerary. The original map covered Boston, Chicago, Los Angeles, New York, Philadelphia, San Francisco and Charlotte and High Point, NC.

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