1800CheapSeats Launches Re-branding Sweepstakes

Touting its updated look, 1800CheapSeats has taken to the streets of America with a sweepstakes.

Thirty Toyota-built Scion xB's wrapped with the new 1800CheapSeats logo and graphics are being deployed by Street Teams in 16 markets throughout the month. Markets include Los Angeles, New York, Miami, Orlando, Dallas, Atlanta, Chicago, Las Vegas and Virginia Beach.

A sweepstakes supports the re-branding efforts, in which three winners will win one of the hot new cars. Contestants can enter online at www.1800CheapSeats.com.

Additionally, 1800CheapSeats has partnered with LidRock to provide consumers with travel deals via CDs embedded on fountain drink lids available at participating QSRs. Consumers who purchase the limited edition discs will have access to travel specials that are contextually integrated within the multi-media experience on the disc.

The Romann Group designed a new 1800CheapSeats logo as part of the re-branding of the company. Future efforts include developing street marketing efforts, such as hubcap advertising on taxicabs in Los Angeles and event-oriented viral marketing strategies via entertainment venues in Los Angeles and Los Vegas.

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