The latest articles on event marketing from PROMO magazine and PROMO Xtra.

Focus on Event Marketing, as originally distributed to the readers of PROMO Xtra on January 12, 2005

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Street Smarts: Pumped up events build brands

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Other Event Marketing Stories

Build-A-Bear Workshop Hits The Road in Inaugural Tour  Feb 3, 2005

Dove Taps Wilma Flintstone and Others to Introduce Styling Aids  Jan 27, 2005

Primedia Launches Automotive Series  Jan 26, 2005

Newcastle Brown Ale Sends Street Teams out Sampling  Jan 25, 2005

Volkswagen Makes Its Mark at Sundance  Jan 20, 2005

Nerf Signs Up As Harlem Globetrotters Sponsor  Jan 19, 2005

Truth Orange Hitting the Slopes  Jan 19, 2005

ABC Tour Touts New Shows  Jan 19, 2005

Malls Seek Sponsors for Kids' Clubs  Dec 22, 2004

Fisher-Price Targets Young Cruisers and Their Parents  Dec 22, 2004

Amstel Light to Sponsor Freeskiing Tour  Dec 21, 2004

Shell Patrols for Holidays  Dec 2, 2004

Canon Focuses on Art Gallery Events  Dec 1, 2004

Simon Taps Visa, American, Cotton for Holiday Promo  Nov 24, 2004

McDonald's Gears Up for Global Fundraiser  Nov 11, 2004

Chair Maker Extends Less Stress Tour  Nov 11, 2004

Fisher-Price Launches Hispanic Campaign  Nov 3, 2004

Mexico Takes a Road Trip North  Nov 3, 2004

Good Day Live Goes on the Road  Nov 2, 2004

Huggies Tours Wal-Mart with Meredith  Oct 28, 2004

Loews Celebrates 100 Years with Events and Discounts  Oct 28, 2004

Microsoft Tour Targets Families at Play  Oct 26, 2004

Victoria's Secret Gives Tickets to The O.C. Screenings  Oct 21, 2004

Walgreens Tour Touts Health Screenings  Oct 21, 2004

Hitting the Streets for Magic 32 Launch  Oct 20, 2004

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