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Jan 5, 2007 6:06 AM, PROMO Xtra, By Amy Johannes

Yahoo Launches Intern Contest Tied to Apprentice Premiere

Yahoo is giving fans the chance to shadow Donald Trump’s new apprentice in an online contest

Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes.

The contest, called The Intern, is a weekly game that viewers can play online at Apprentice.Yahoo.com. Each correct answer earns points for the player.

One top winner gets the chance to shadow the real-life apprentice from the show for two weeks at the Trump Organization.

The contest dovetails with the sixth season of The Apprentice, which premieres at 9:30 p.m. Jan. 7. During the reality show, contestants vie for the once-in-a-lifetime chance to work as the apprentice for real estate mogul Donald Trump.

Online materials support the contest. It runs through April 8.

Yahoo’s Apprentice site offers weekly Webisodes, unaired footage from the show, videos, photos and gossip.

Trump is slated to appear as a guest on Yahoo’s vlog The 9 today where he will countdown the day’s top nine Web stories and chat about the show’s upcoming season. A portion of the premiere episode is available on the Yahoo’s Apprentice site. The Apprentice moves to its regularly scheduled time of 9 p.m. ET on NBC Jan. 14.

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PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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