Volkswagen Hires Agency for Product Placement Deals

Volkswagen of America has hired product integration agency Creative Entertainment Services (CES) to develop brand building platforms in film and television properties. The car dealer plans to broaden its entertainment marketing capacity.

Volkswagen and CES will work together to create entertainment-themed marketing initiatives to generate exposure and drive Volkswagen's business objectives, a company statement said.

"With CES's history in entertainment marketing, coupled with the power of the Volkswagen brand and all our new product lines, it's an exciting time for us to be exploring new and creative ways to reach our consumers in the very influential entertainment marketing arena," said Michael Grollman, general manager of global entertainment marketing Volkswagen, in a statement.

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