Apr 17, 2008 6:03 AM, PROMO Xtra

Tommy Hilfiger has launched TommyTV in collaboration with Sony BMG to present live concert performances online from the ongoing Hilfiger Sessions series along with archived footage of past performances.

The Web site, http://www.tommytv.com, will also feature exclusive artist interviews and backstage footage from intimate concert settings around the world. Recent sessions in Madrid, Berlin and Amsterdam with host artists Wyclef Jean and Kelly Rowland will be part of the mix.

A Hilfiger Auditions section will let aspiring musical artists upload videos of themselves and compete for a shot at stardom on a platform intended to draw music industry executives and casual Web surfers.

“The launch of TommyTV takes our musical heritage to the next level by offering the exclusive Hilfiger Sessions performances to a wider audience,” said Tommy Hilfiger, in a statement.

Hilfiger and Sony are looking for a young audience inclined to interact with content online. The site is intended to broaden the audience for the Sessions and the brand imprint for Hilfiger.

TommyTV branded channels on YouTube and Joost will feature concert clips to draw surfers to the Web site. Clips will also be accessible on MySpace and Facebook. Sony BMG’s myplay music network will feature pre-roll videos and banner ads intended to push traffic to TommyTV.com.

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