Marvel Entertainment Inks Licensing Deal with OnTrack Sports

Marvel Entertainment has signed a licensing agreement with OnTrack Sports to produce a set of its accu-length expandable junior golf clubs branded with the superhero’s image and logo.

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It’s the latest licensing deal for Marvel’s web-slinging character.

The golf sets, sporting Spider-Man logos on the driver, putter, iron and golf bag, are slated to hit store shelves in November for $69.99. They’re intended for beginning duffers, aged 3 through 7.

“This is a fantastic opportunity for OnTrack Sports to continue bonding with young players while helping them take their first steps towards enjoying golf as a lifetime sport,” Rick Rutter, OnTrack president and founder, said in a statement.

The licensing deal with Marvel, which spawned Spider-Man in its comics division, enables OnTrack to produce beginners’ golf bags, towels, gloves, hats and visors, balls and tees branded with the super-hero’s logo.

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November 2008

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: Magilla Marketing

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