Lay’s Taps TV Show to Share the JoyBy: By Betsy Spethmann Lay’s potato chips have found a new home on TV and online.... GNC Signs On for Apprentice DebutVitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway.... AT&T Renews American Idol Sponsorship with SweepsBy: By Amy Johannes AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.... El Pollo Loco Kicks off Apprentice-Themed ContestBy: By Amy Johannes El Pollo Loco is extending its recent appearance on NBC's The Apprentice: Los Angeles with an online contest that lets fans mimic the show's task for a chance to win tickets to the finale.... Turner Entertainment, Sponsors Team Up for SAG AwardsBy: By Amy Johannes Turner Entertainment is teaming up with several marketing partners, including L’Oreal Paris, MasterCard and Nestlé USA, to boost the 13th annual Screen Actors Guild Awards.... Kimberly-Clark, The View Team for Room Makeover SweepsKimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each.... NASCAR Teams With Kelly ClarksonNASCAR has signed on American Idol superstar Kelly Clarkson for its 2007 racing season.... Pond's TV Sponsorship Brings Product Placement, ContestsBy: By Patricia Odell Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife.... Sesame Workshop Launches Apple Program with HannafordBy: By Amy Johannes Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends.... State Farm Targets Parents Via Nickelodeon DealState Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network's best-loved characters.... Yahoo Launches Intern Contest Tied to Apprentice PremiereBy: By Amy Johannes Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes... Grease Takes To the Streets Via Buzz CampaignBy: By Amy Johannes Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want.... Warner Bros., VH1 Launches Songwriter's ContestBy: By Amy Johannes Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest.... Sony and Zipatoni Blasted over Stealth BlogBy: By Betsy Spethmann Sony Electronics shut down a stealth blog for its PSP video game system last week after a nasty wave of backlash smeared Sony and its agency, Zipatoni.... Sopranos Game Ties to Loyal ViewersBy: By Amy Johannes A&E Television Network is tapping into the huge popularity of The Sopranos with a game that tests viewer’s knowledge of the series.... Dial Activates Apprentice Tie-In Via SamplingBy: By Amy Johannes The Dial Corp. is boosting its upcoming tie-in with The Apprentice with sampling efforts and other promotions around two new product launches.... Corona to Appear in Boxing DramaCorona has gone Hollywood. The beer brand is making an appearance in the upcoming film From Mexico with Love, a boxing drama. Corona signage will dress bar scenes and banners will be used in pivotal fights in the film. ... Fox-Walden Names New Marketing ChiefJeffrey Godsick has been named president of marketing at the new, unnamed joint venture between Twentieth Century Fox and Walden Media. ... Walden Media, Paramount Try for World Record Via Charlotte's Web PromoBy: By Amy Johannes Walden Media is looking for a few good readers. The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte's Web to promote reading and introduce the tale to a new group of fans. ... Bud Light Readies Rock Paper Scissors EventsBy: By Patricia Odell Bud Light is set to launch its second series of matches to find the USA Rock Paper Scissors League champion.... |
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