Spike TV Revs for Stars Wars Saga Airing
Spike TV has devised a multi-dimensional promotional campaign to plug its upcoming airing of the entire “Stars Wars” saga....
NatureSweet Pushes Tomatoes with Disney Tunes
NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms....
Nickelodeon Amuse Park Opens at Mall of America
Nickelodeon has expanded its pop culture presence from cable TV to a seven-acre theme park in the Mall of America....
Quiznos Follows 'Apprentice' Appearance with Promo
Quiznos is extending its appearance last week on “The Celebrity Apprentice” with an in-store sandwich offer tied to the show and an online contest....
MTV, Doritos Partner for Reality Series
Frito-Lay’s Doritos brand and MTV are in the final days of their nationwide search to find some spicy girls and sweets guys to participate in a short-form dating reality series debuting in April....
Kleenex to Produce Olympic-Themed Documentary
Kimberly-Clark’s Kleenex brand will produce a documentary to record the emotions of athletes and fans around the Olympics as an extension of its “Let it Out” marketing campaign....
Forensics Equipment Placed on “CSI” TV Show
Cue the liquid handling DNA workstation. The featured performers in investigative forensic police shows are not just the scientists delving into details about DNA matching. ...
Hostess Runs Contest Tied to "Bee Movie" DVD Release
Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer...
ABC Plugs Oscar Promotion Around ‘Jimmy Kimmel Live’
ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”...
TV Guide Pushes ABC Line Up with Tissue Packets
ABC is giving viewers a special surprise to prepare for its new Sunday-night line-up: Branded tissue packets....
'American Idol' Hits Disney World
Two iconic contemporary American entertainment experiences will mesh later this year when an “American Idol” attraction goes to Walt Disney World....
Claritin Snags NASCAR Star Sponsorship
He may have lightning-quick reflexes behind the wheel, but NASCAR driver Carl Edwards has an Achilles heel: allergies that adversely affect his sinuses....
Solo, Apple & Eve Team with Sesame Workshop
Solo Cup Co. has signed licensing deal with Sesame Workshop to launch a line of paper plates, bowls and cups for kids....
Cuervo Tradicional Suits Up for Mexican Soccer
Tequila maker Jose Cuervo has launched a brand promotion centered on its sponsorship in the U.S. of the Mexican National Soccer League and featuring as brand ambassador three-time World Cup player Alberto Garcia Aspe....
Nickeledeon Sets Course for Themed Family Cruise
In the latest expansion of its recreation initiatives, Nickelodeon is launching a family summer cruise with Royal Caribbean Cruise Lines....
CBS Interactive Scores Grammy Partnership
CBS Interactive has been tabbed official online partner of The Recording Academy, with plans to pump up the volume on this year’s 50th annual “Grammy Awards.”...
Spike TV Hosts Basketball Event with Retired NBA Stars
About 100 basketball enthusiasts trekked in the wee hours of yesterday morning to New York’s Madison Square Garden to set foot on the floor of the world’s famous arena. ...
Pepsi's Monster Breaks "Stuff" in Times Square
Pepsi took the unusual step of kicking off its “Pepsi Stuff” Super Bowl campaign Monday, almost two weeks before the big game, by sending a 60-foot inflatable robot monster rampaging around New York City before coming to rest in Times Square....
MasterCard Adds Mini-Drama to TNT SAG Show
MasterCard will mix a mini-drama into TNT’s upcoming telecast of the “14th Annual Screen Actors Guild Awards.”...
Absolut Vodka Goes Green with Life Earth Films
Absolut Vodka is stepping into the global warming issue in a very public way by prodding interest in ecological documentaries from the Live Earth Film Series....
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