TBS Is Down with Def Jam to Hype ‘House of Payne’
TBS is playing for viral viewership response for its second season of “House of Payne” based on buzz about an original song from Def Jam Recordings’ Chrisette Michele in a music video featuring the show’s cast...
AT&T a Text Winner in “Idol” Season Seven
The Fox TV show “American Idol” has been informally credited with encouraging the growth of the SMS channel by giving millions of viewers a reason to type in their votes for favorites....
GM, Discovery to Plant Short-Form Doc Spots on Planet Green
GM is tying its eco-friendly wagons to Discovery’s Planet Green network, co-producing documentary-style ad spots that expound on the auto maker’s environment-conscious strategies...
WE TV Turns People Into ‘Bridezillas’
Wannabe ‘Bridezillas’ based on the hit TV reality show can now make themselves over by uploading their pictures into original online videos based on the offbeat reality series....
Frito-Lay, McGraw Spice up Fritos' Product Launch
Frito-Lay has teamed up with Grammy Award-winning artist Tim McGraw to launch a limited edition flavor of its Fritos corn chips....
Burger King Promotes “Indy” Movie with Scratch-Off Game, Burger
Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger....
NBC, GM Plot Product Integration Deal for Fall Drama
Christian Slater plays a split personality at odds with himself in NBC’s “My Worst Enemy” this fall, but two silent co-stars—General Motors cars driven by his two personas—are yet to be cast...
Clear Channel Gives Lyrics to Listeners, Video to Advertisers
Clear Channel is adding new media riffs to its online radio formula, enabling listeners to access lyrics and producing video spots for advertisers....
NBC Stages Times Square Barbecue to Plug Summer Lineup
NBC aims to spark viewers’ imaginations about its All-American Summer programming lineup with a barbecue in New York City’s Times Square today....
Arizona Blue Cross Courts Hispanics with Webisodes
Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element....
Univision Scores Branding Deals for Soccer Show
Univision has landed two branding deals for the launch of a soccer reality series, “El Juego Supremo” (The Ultimate Match) set for a fall debut....
Mercedes-Benz Plays Role in ‘Sex and the City’
They won’t have any lines to read, but two Mercedes-Benz models will play visually prominent roles in the upcoming feature release, “Sex and the City.”...
Turner Turns on truTV Vignettes for Fox Film
Turner Entertainment is ready to put stars in branded spotlights on truTV, beginning with Twentieth Century Fox’s new movie “What Happens in Vegas.”...
7-Eleven Pushes Slurpee with Video Game Promo
7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game...
MTV Rolls Out Movie Contest Through UGC Sites
MTV and Mark Burnett Productions are searching for precocious film directors interested in a shot at an MTV Movie Award....
'Iron Man' Texts with LG Mobile
LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms....
Lifetime Reruns Women’s Film Contest
Lifetime Networks is shooting to change the role of women in the film industry with its second competition for aspiring female directors....
Tommy Hilfiger, Sony BMG Launch TommyTV
Tommy Hilfiger has launched TommyTV in collaboration with Sony BMG to present live concert performances online from the ongoing Hilfiger Sessions series along with archived footage of past performances....
NHL Using Paramount Hockey Comedy to Plug Playoffs
The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film....
7-Eleven Pumps ‘Iron Man’ with Slurpee Cups
The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site....
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