Warner Bros. Cancels Screening Promos for All Canadian ReleasesWarner Bros. Pictures is canceling advanced movie screenings in Canada as part of an effort to combat piracy... Volvo Sends 'Pirates' Fans on Second Worldwide HuntBy: By Amy Johannes Volvo is upping the ante with its tie-in to Walt Disney's highly anticipated movie "Pirates of the Caribbean: At World's End", offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold.... Hershey Backs Paisley Concert Tour with SweepsBy: By Betsy Spethmann The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”... Microsoft Launches Xbox TV Series ContestMicrosoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest. ... AOL Offers Shrek The Third Online Game, SweepsBy: By Amy Johannes AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third... Renuzit Extends Apprentice Tie with ContestBy: By Amy Johannes The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand. ... KFC Ad Promo Draws 11,000 EntriesBy: By Amy Johannes A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket.... Paramount Pictures Restructures Licensing DivisionBy: By Amy Johannes Paramount Pictures is going back to its roots, returning oversight of licensing to the studio.... Meredith Brings Its Magazines to Better.tvBy: By Betsy Spethmann Publishing giant Meredith Corp. has launched its first broadband network, Better.tv.... Passion Fragrance Teams with Daytime SoapElizabeth Taylor's Passion fragrance is giving daytime soap opera fans a taste of a star's life with an online sweepstakes offering a walk-on role on NBC's Passions show.... Teen Brand Kewl Bows with Magazine, TV ShowBy: By Larry Jaffee A new media brand launching this week targets tweens—and the marketers who want to reach them.... ABC Hypes Jimmy Kimmel Live’ with Branding CampaignBy: By Amy Johannes ABC is launching a branding campaign targeting college campuses and New York City streets to promote late-night talk show Jimmy Kimmel Live. ... Hyatt Launches Music Download ProgramHyatt Hotels & Resorts has launched a new digital download music pilot program for guests to enjoy from the comforts of home. ... Hostess Drives Happy Feet with Rebate OfferBy: By Amy Johannes Hostess is supporting the upcoming release of Warner Bros. Pictures’ Happy Feet on DVD with a rebate offer.... Hasbro Hypes Up Spider-Man 3 release with Toys, PromotionsTwo month before its release, toymaker Hasbro is generating excitement around Columbia Pictures’ Spider-Man 3 with a new line of toys and games.... Live from the PMA: Nancy Drew Film Gets Mystery Marketing PushBy: By Betsy Spethmann Warner Bros. has begun planting clues for two promotions behind its summer film Nancy Drew. ... Gillette Turns Sponsorship of NASCAR Drivers into Reality ShowBy: By Patricia Odell Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.... Soft Scrub Launches Webisode from Apprentice Tie-InBy: By Amy Johannes The Dial Corp. is letting consumers create an ending to a Webisode it created during its task sponsorship on The Apprentice: Los Angeles.... Ellen DeGeneres to Write American Greetings CardsPopular daytime talk show host Ellen DeGeneres has partnered with American Greetings to produce a signature line of humorous greeting cards.... Disney Pushes Robinson Movie Via 44 Million Valpak Mailing, SweepsWalt Disney Pictures is promoting its latest animated film Meet the Robinsons with a 44-million piece mailing from Valpak and a sweepstakes offering the chance to win a trip to the Disneyland Resort... |
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