Arizona Blue Cross Courts Hispanics with Webisodes
Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element....
Univision Scores Branding Deals for Soccer Show
Univision has landed two branding deals for the launch of a soccer reality series, “El Juego Supremo” (The Ultimate Match) set for a fall debut....
Mercedes-Benz Plays Role in ‘Sex and the City’
They won’t have any lines to read, but two Mercedes-Benz models will play visually prominent roles in the upcoming feature release, “Sex and the City.”...
Turner Turns on truTV Vignettes for Fox Film
Turner Entertainment is ready to put stars in branded spotlights on truTV, beginning with Twentieth Century Fox’s new movie “What Happens in Vegas.”...
7-Eleven Pushes Slurpee with Video Game Promo
7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game...
MTV Rolls Out Movie Contest Through UGC Sites
MTV and Mark Burnett Productions are searching for precocious film directors interested in a shot at an MTV Movie Award....
'Iron Man' Texts with LG Mobile
LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms....
Lifetime Reruns Women’s Film Contest
Lifetime Networks is shooting to change the role of women in the film industry with its second competition for aspiring female directors....
Tommy Hilfiger, Sony BMG Launch TommyTV
Tommy Hilfiger has launched TommyTV in collaboration with Sony BMG to present live concert performances online from the ongoing Hilfiger Sessions series along with archived footage of past performances....
NHL Using Paramount Hockey Comedy to Plug Playoffs
The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film....
7-Eleven Pumps ‘Iron Man’ with Slurpee Cups
The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site....
Spike TV Revs for Stars Wars Saga Airing
Spike TV has devised a multi-dimensional promotional campaign to plug its upcoming airing of the entire “Stars Wars” saga....
NatureSweet Pushes Tomatoes with Disney Tunes
NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms....
Nickelodeon Amuse Park Opens at Mall of America
Nickelodeon has expanded its pop culture presence from cable TV to a seven-acre theme park in the Mall of America....
Quiznos Follows 'Apprentice' Appearance with Promo
Quiznos is extending its appearance last week on “The Celebrity Apprentice” with an in-store sandwich offer tied to the show and an online contest....
MTV, Doritos Partner for Reality Series
Frito-Lay’s Doritos brand and MTV are in the final days of their nationwide search to find some spicy girls and sweets guys to participate in a short-form dating reality series debuting in April....
Kleenex to Produce Olympic-Themed Documentary
Kimberly-Clark’s Kleenex brand will produce a documentary to record the emotions of athletes and fans around the Olympics as an extension of its “Let it Out” marketing campaign....
Forensics Equipment Placed on “CSI” TV Show
Cue the liquid handling DNA workstation. The featured performers in investigative forensic police shows are not just the scientists delving into details about DNA matching. ...
Hostess Runs Contest Tied to "Bee Movie" DVD Release
Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer...
ABC Plugs Oscar Promotion Around ‘Jimmy Kimmel Live’
ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”...
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