Live from Licensing Show: Pink Panther Linked to Komen for the Cure
MGM Consumer Products is using its iconic Pink Panther as the backdrop of a new cause-marketing program to benefit the global breast cancer organization Susan G. Komen for the Cure....
Live from Licensing Show: Warner Bros. and Safeway Launch Food Line
Warner Bros. Consumer Products has teamed up in an exclusive partnership with Safeway to launch the Eating Right Kids line of food and beverages...
Hershey Runs Sweeps Tied to Batman Movie
The Hershey Co. is offering a Batman-themed motorcycle as the grand prize in a sweepstakes aimed at hyping the imminent return of the masked crusader to the big screen...
7-Eleven, Kmart, Burger King, Push 'Hulk'
Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards....
Sci Fi Plotline to Play on TV and Video Game
In a new variation on media migration, Sci Fi plans to debut a dramatic series and simultaneously release a video game companion to engage viewers as role players in the unfolding drama. ...
Kraft's Athenos Ties First Movie Promo to ‘Mamma Mia’
Kraft Foods’ Athenos brand is running its first on-pack movie promotion tied to Universal Picture’s upcoming release of “Mamma Mia.”...
TBS Slots Revlon, Match.com Micro-Series in ‘Sex’
TBS will debut episodes of a long-form advertising micro-series featuring Revlon products and Match.com during “Sex and the City” tonight....
Vespa Drives “Get Smart” Sweeps with Subway
When Maxwell Smart and Agent 99 wheel away from danger on a silver Vespa LX 150 in “Get Smart,” the scene will likely spark an impulse among some viewers to hop on one those sleek Italian scooters themselves...
Harrah’s Partners with Jackie Collins for Book Bus Tour
Casino property Harrah’s Entertainment is teaming up with best-selling author Jackie Collins and St. Martins Press to launch a national book bus tour. ...
Buzz Lightyear Takes Off on NASA Educational Mission
Buzz Lightyear will finally realize his mission to go into outer space – for real....
DIC Seals Digital Distribution Deal with Vivendi
If you’ve missed Inspector Gadget’s gadgets, you’ll be able to see them both on the Web or on a podcast very soon....
TBS Is Down with Def Jam to Hype ‘House of Payne’
TBS is playing for viral viewership response for its second season of “House of Payne” based on buzz about an original song from Def Jam Recordings’ Chrisette Michele in a music video featuring the show’s cast...
AT&T a Text Winner in “Idol” Season Seven
The Fox TV show “American Idol” has been informally credited with encouraging the growth of the SMS channel by giving millions of viewers a reason to type in their votes for favorites....
GM, Discovery to Plant Short-Form Doc Spots on Planet Green
GM is tying its eco-friendly wagons to Discovery’s Planet Green network, co-producing documentary-style ad spots that expound on the auto maker’s environment-conscious strategies...
WE TV Turns People Into ‘Bridezillas’
Wannabe ‘Bridezillas’ based on the hit TV reality show can now make themselves over by uploading their pictures into original online videos based on the offbeat reality series....
Frito-Lay, McGraw Spice up Fritos' Product Launch
Frito-Lay has teamed up with Grammy Award-winning artist Tim McGraw to launch a limited edition flavor of its Fritos corn chips....
Burger King Promotes “Indy” Movie with Scratch-Off Game, Burger
Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger....
NBC, GM Plot Product Integration Deal for Fall Drama
Christian Slater plays a split personality at odds with himself in NBC’s “My Worst Enemy” this fall, but two silent co-stars—General Motors cars driven by his two personas—are yet to be cast...
Clear Channel Gives Lyrics to Listeners, Video to Advertisers
Clear Channel is adding new media riffs to its online radio formula, enabling listeners to access lyrics and producing video spots for advertisers....
NBC Stages Times Square Barbecue to Plug Summer Lineup
NBC aims to spark viewers’ imaginations about its All-American Summer programming lineup with a barbecue in New York City’s Times Square today....
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Next»
