Studios Push Summer Movies with Pizza Promotions
The movie studios releasing the latest “Mummy” and “Batman” titles obviously figure that one way to reach their young target audiences is through pizza....
Ford Flex Plays Dual Role with Telemundo
The Ford Flex is playing two roles in a Telemundo campaign, showing up in a TV/Web novella and sponsoring a lifestyle site. ...
NBC Twins Olympics and ‘Mummy’ In Media Blitz
NBC Universal is staging a multi-venue blitz and a multi-network ‘takeover,’ matching “The Mummy” with Olympics athletes. ...
Lifetime ’Army Wives’ Gains Web Traction
Lifetime’s second season of “Army Wives” has hit the ground running, re-supplied with online content and a sweepstakes aimed at drawing fans in....
Meow Mix Returns to Prime Time with Game Show
Meow Mix is making a comeback to TV, this time with its very own game show. And it’s searching for some cats and their owners to sit in as contestants....
Hostess 100-Calorie Packs Pushes 'Mamma Mia'
Hostess is partnering with Universal Pictures to promote the July 18 release of “Mamma Mia” with an on-pack game offering the chance to a VIP trip to Las Vegas...
Dippin’ Dots Ties Sweeps to New Line Cinema Flick
Dippin’ Dots is hyping up the upcoming release of New Line Cinema’s “Journey to the Center of the Earth” with an online sweepstakes....
NBC Pushes its Gas Pump Profile
NBC is looking for more mileage from its presence on TV screens at gas pumps around the country, with plans to add 100 locations to its gas station network in top 20 markets....
Live from Licensing Show: Hasbro Hypes Nerf with Largest Licensing Program to Date
The Entertainment and Licensing division of Hasbro, Inc. is launching one of its largest programs to support the Nerf brand with a new look and feel....
Live from Licensing Show: Pink Panther Linked to Komen for the Cure
MGM Consumer Products is using its iconic Pink Panther as the backdrop of a new cause-marketing program to benefit the global breast cancer organization Susan G. Komen for the Cure....
Live from Licensing Show: Warner Bros. and Safeway Launch Food Line
Warner Bros. Consumer Products has teamed up in an exclusive partnership with Safeway to launch the Eating Right Kids line of food and beverages...
Hershey Runs Sweeps Tied to Batman Movie
The Hershey Co. is offering a Batman-themed motorcycle as the grand prize in a sweepstakes aimed at hyping the imminent return of the masked crusader to the big screen...
7-Eleven, Kmart, Burger King, Push 'Hulk'
Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards....
Sci Fi Plotline to Play on TV and Video Game
In a new variation on media migration, Sci Fi plans to debut a dramatic series and simultaneously release a video game companion to engage viewers as role players in the unfolding drama. ...
Kraft's Athenos Ties First Movie Promo to ‘Mamma Mia’
Kraft Foods’ Athenos brand is running its first on-pack movie promotion tied to Universal Picture’s upcoming release of “Mamma Mia.”...
TBS Slots Revlon, Match.com Micro-Series in ‘Sex’
TBS will debut episodes of a long-form advertising micro-series featuring Revlon products and Match.com during “Sex and the City” tonight....
Vespa Drives “Get Smart” Sweeps with Subway
When Maxwell Smart and Agent 99 wheel away from danger on a silver Vespa LX 150 in “Get Smart,” the scene will likely spark an impulse among some viewers to hop on one those sleek Italian scooters themselves...
Harrah’s Partners with Jackie Collins for Book Bus Tour
Casino property Harrah’s Entertainment is teaming up with best-selling author Jackie Collins and St. Martins Press to launch a national book bus tour. ...
Buzz Lightyear Takes Off on NASA Educational Mission
Buzz Lightyear will finally realize his mission to go into outer space – for real....
DIC Seals Digital Distribution Deal with Vivendi
If you’ve missed Inspector Gadget’s gadgets, you’ll be able to see them both on the Web or on a podcast very soon....
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