Macy’s Creates Parade and Entertainment GroupMacy’s Corporate Marketing has created the Macy’s Parade and Entertainment Group and promoted executives to head the teams.... New Dylan Release Gets Viral PushColumbia Records is looking to drum up interest in tomorrow’s release of a Bob Dylan’s greatest hits collection by means of a viral marketing campaign that offers personalized greetings from the singer and lets users customize a famous Dylan movie moment.... Starbucks Hypes iTunes Link with a Month of Free MusicBy: By Brian Quinton Starting in early October, Starbucks customers will be able to get free music with their mochaccinos as part of a month-long promotion for a new wireless music download partnership between the coffee chain and Apple iTunes.... Live from Promo Live: Airline Promotion Gives Flight to A&E ShowsBy: By Larry Jaffee A&E is mid-way through a four-month promotion with Southwest Airlines that promises to leave 200 million impressions with air travelers at 16 airports. ... Hospital Gowns to Arrive with TV Guides Promoting Grey’s AnatomyBy: By Patricia Odell The producer’s of the hit TV show “Grey’s Anatomy” are reminding viewers to watch the show with an unexpected campaign.... KFC Ties Sweepstakes to 'Earl' PremiereBy: By Amy Johannes KFC is out with a sweepstakes tied to NBC’s “My Name is Earl,” which offers the chance to win $25,000.... MTV To Solicit Content for New SitesMTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months.... Rapper to Give Away 600 Autographed PlaquesChamillionaire and Universal Music Group last week plan to give away 600 autographed plaques to fans that buy his new album on Sept. 18.... Fox Pushing New Blu-ray Titles with Marketing Partners20th Century Fox Home Entertainment is running several promotions surround its new Blu-ray Disc titles, “Fantastic Four: Rise of the Silver Surfer,” which is being released on Oct. 2, and “Live Free or Die Hard” Nov. 20. ... HP Recruits Stefani in New $300 Million Printer CampaignSinger and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year. ... Bugs Bunny and Tweety to Appear on ChecksChecks Unlimited has signed a long-term deal with Warner Bros. Consumer Products to put classic cartoons, as well as new characters on personal checks for customers.... Marvel Entertainment Inks Licensing Deal with OnTrack SportsMarvel Entertainment has signed a licensing agreement with OnTrack Sports to produce a set of its accu-length expandable junior golf clubs branded with the superhero’s image and logo. ... Adidas Makes Music for MLS FansAdidas has launched a new music promotion to tie Major League Soccer teams to local artists who will create anthems for the respective squads.... Carlson Marketing Launches Digital Music RewardsCarlson Marketing is offering a new option to redeem loyalty points via a digital music store.... Cartoon Network Adopts Healthier GuidelinesCartoon Network is following in the footsteps of some of its competitors by rolling out new guidelines limiting the use of its characters on junk food. ... MasterCard to Set Off on World Tour With Placido DomingoBy: By Richard Tedesco MasterCard has been looking for a partner with mass appeal.... American Eagle Launches Webisodes Tied to TV SpotAmerican Eagle Outfitters is targeting teens with a Web series that first appeared on TV.... ABC Pushes 'Desperate Housewives' Via Music VideosBy: By Amy Johannes ABC is once again promoting some of its popular TV shows with music videos. ... Bertucci’s Builds Ties to Fenway FaithfulBy: By Richard Tedesco Bertucci’s restaurant is trying to maintain a presence in the minds of Boston Red Sox fans in a NESN reality show and a billboard near Fenway Park.... Marvel Entertainment to Giveaway Baseball-Themed ComicsBy: By Amy Johannes Marvel Entertainment has joined forces with Triple-A Baseball to distribute comic books at games this month.... |
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