HBO Screens ‘Entourage’ on Virgin Flights
HBO will hype the fifth season of its “Entourage” series by screening last season’s episodes on all Virgin America flights...
TNT Scores Triple Play with ‘Raising the Bar’
TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes...
New York TV Preview Fest Field Expands
When the New York Television Festival preview week starts screening new fall shows next week, CBS, the CW and HBO will be in the picture for the first time...
Sheryl Crow Pitches Music Downloads for New Voters
Activist singer Sheryl Crow is giving away digital copies of her new album to draw music fans to register to vote in the presidential election...
Brian Wilson Album Gets Multimedia Boost
The latest album from legendary pop composer Brian Wilson will be streamed on Gannett newspaper and TV station Web sites in the run-up to its September release...
ABC Ads Take Over TV Guide for Fall Preview
In an unprecedented promotional print stunt, ABC Television is sponsoring TV Guide’s Aug. 25 fall programming preview issue...
7-Eleven, Pepsi Team for “Madden NFL 09” Rollout
In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12....
Levi’s ‘Unbuttons’ Digital Campaign with Celebrities
The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign....
NBC’s Multiplatform Olympics Play Draws Millions
NBC’s strategy to stream live Olympics video online to pump up primetime numbers and boost fans’ round-the-clock interest in the Games appears to be paying off....
Applebee’s, Chick-fil-A Back Big Idea DVD Release
Big-name restaurant marketers are rolling out a host of promotions to support the latest Veggie Tales DVD release...
Pineapple Express’ Ads Light Up YouTube, MySpace
A new online promo campaign for Sony Pictures’ release “Pineapple Express” claims to offer the first high-definition video ad to appear in YouTube—along with lots of age-restricted content, an online game, and mobile ringtones...
T-Mobile Signs on to Nokia’s Spike Lee Social Film
T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people....
Papa John's Designs Pizza in Mid-West Wheat Field
Papa John’s is using a fresh idea to promote its whole- wheat pizza crust with an out-of-home campaign in Denver. It took over a wheat field one mile from Denver International Airport to create a six-acre display that resembles a whole wheat pizza. ...
NBC Olympics Web Play Aims to Boost Primetime
NBC Universal will provide an unprecedented amount of online summer Olympics coverage to increase primetime viewership while keeping Web surfers engaged and aware of NBC’s Olympics’ brand...
Jewelry Sweepstakes Hypes Hallmark Channel Movie
Hallmark Channel is looking to build buzz about an upcoming original movie starring Jane Seymour with a sweepstakes giving away gems from a Kay Jewelers collection designed by the actress...
Nickelodeon Online Game Linked to ‘Avatar’ Series
Nickelodeon aims to build on the buzz from its popular “Avatar” animé series with the introduction of a global multiplayer Web game based on the series in September....
TV Guide Pushes ‘Star Wars’ with Special Covers
Plugging an animated “Star Wars” film and a TV series set for a fall debut, TV Guide is aiming to spark newsstand sales with four covers featuring characters ...
Nick Jr. Hits Theater Screens in National Campaign
Nickelodeon is launching a national campaign to showcase Nick Jr. programming in movie theaters starting today....
Kmart Gets Kids to Create Ads
Kmart is giving teens a shot at 15 minutes of fame as part of a back-to-school effort with a contest that asks them to create a commercial showing off their style....
National Geographic Launches Game Site
National Geographic Channel is giving its documentaries and other series a digital dimension with a branded game site it launched with RealNetworks....
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