New Line’s Still Named EVP for Weinstein Co.
Lance Still has been named executive vice president of promotions and integrated marketing for The Weinstein Co., an independent film studio...
McDonald’s Celebrates Latin Grammy Awards with Sweeps, Events
McDonald’s is backing its sponsorship of the upcoming Latin Grammy Awards with a host of promotional activities, including a tour, street parties and a sweepstakes...
MySpace Names Brands Sponsoring Its Free Music
McDonald’s, Toyota, State Farm and Sony will be among the first brands to market on the new MySpace Music expected to debut later this week...
MTV2, Time Warner Team Up for Rock Battle NYC
MTV2 and Time Warner are partners in a search for a New York City band to be the opening act of the Rock Band Live Tour in Newark later this fall...
TNT Launches Latest Micro-Series with Acura
TNT is carrying on its branded micro-series strategy with the debut last week of crime thriller “Blank Slate,” sponsored by Acura, with two more short-form dramas coming soon...
MTV, HP Tool ‘Engine Room’ for TV and Web
MTV and Hewlett-Packard are debuting a short-form reality series on air and online next week, featuring a group of PC-savvy competitors vying for a shot at big money in the latest form of branded entertainment...
Warner Bros. TV Streams ‘Sorority’ Series on MySpace
Warner Bros. TV debuted an original digital series, “Sorority Forever,” on MySpace yesterday as it streams the show on its own ad-supported online network TheWB.com...
PBS Kids Pushes Shows Online with Video Player
PBS Kids is streaming more than a dozen shows online and a changing assortment of clips for Web-Savvy grade schoolers...
American Eagle Hosts Jonas Brothers Concert, Sweeps
American Eagle Outfitters’ new kids’ brand, 77kids, is leveraging entertainment to promote a new apparel line by hosting a concert with the Jonas Brothers in Novembe...
HBO Screens ‘Entourage’ on Virgin Flights
HBO will hype the fifth season of its “Entourage” series by screening last season’s episodes on all Virgin America flights...
TNT Scores Triple Play with ‘Raising the Bar’
TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes...
New York TV Preview Fest Field Expands
When the New York Television Festival preview week starts screening new fall shows next week, CBS, the CW and HBO will be in the picture for the first time...
Sheryl Crow Pitches Music Downloads for New Voters
Activist singer Sheryl Crow is giving away digital copies of her new album to draw music fans to register to vote in the presidential election...
Brian Wilson Album Gets Multimedia Boost
The latest album from legendary pop composer Brian Wilson will be streamed on Gannett newspaper and TV station Web sites in the run-up to its September release...
ABC Ads Take Over TV Guide for Fall Preview
In an unprecedented promotional print stunt, ABC Television is sponsoring TV Guide’s Aug. 25 fall programming preview issue...
7-Eleven, Pepsi Team for “Madden NFL 09” Rollout
In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12....
Levi’s ‘Unbuttons’ Digital Campaign with Celebrities
The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign....
NBC’s Multiplatform Olympics Play Draws Millions
NBC’s strategy to stream live Olympics video online to pump up primetime numbers and boost fans’ round-the-clock interest in the Games appears to be paying off....
Applebee’s, Chick-fil-A Back Big Idea DVD Release
Big-name restaurant marketers are rolling out a host of promotions to support the latest Veggie Tales DVD release...
Pineapple Express’ Ads Light Up YouTube, MySpace
A new online promo campaign for Sony Pictures’ release “Pineapple Express” claims to offer the first high-definition video ad to appear in YouTube—along with lots of age-restricted content, an online game, and mobile ringtones...
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