Mattress Giant Toasts 25th Anniversary with Mobile Tour, SweepsBy: By Amy Johannes Mattress Giant is promoting its 25th anniversary with a mobile marketing tour in South Florida and sweepstakes to drive traffic into its showrooms.... Marketers Line Up to Give ‘Iron Man” LiftParamount Pictures and Marvel Entertainment have lined up a quartet of heavyweight marketing partners to hype their “Iron Man” movie.... Women’s Fashion Catalog Line Modeled By ”America's Next Top Model” Winnersmetrostyle, a women's apparel catalog, will have its apparel modeled by winners from the popular CW reality show, “America’s Next Top Model.”... MTV Spreads Content to Video SitesMTV Networks is pushing its video content to several video entertainment sites that will stream video clips from various MTVN channels.... Time Warner Targets Teens with Virtual World InvestmentBy: By Brian Quinton Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.... 'One Tree Hill' Stages Macy's Casting Calls“One Tree Hill” fans have a shot at a walk-on role in the series and a weekend with the cast as part of a CW promotion with Macy’s.... Pedigree Dog Food Lands ‘Celebrity Apprentice’ Tie InDonald Trump’s “Celebrity Apprentice” series goes to the dogs proactively this week in a deal to elevate consumer consciousness about canine homelessness.... NHL Sponsors Amp Up Activities for Winter ClassicThe NHL has a roster of sponsors pushing various activations around its outdoor Winter Classic contest, which kicks off a limited slate of regular season games to be broadcast on NBC.... CBS Pumps Video at Gas StationsBy: By Richard Tedesco In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps.... Checkers Launches Virtual Game to Promote Double Value MenuBy: By Amy Johannes Checkers Drive-In Restaurants has rolled out an online game to promote its new Double Value menu.... Scholastic Promotes “Golden Compass” Series with Online ChatScholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic... Hertz Pushes Nickelodeon With Car RentalsBy: By Richard Tedesco Hertz is hoping to boost car rentals by offering Nickelodeon content on pre-loaded media players.... Kodak, Dial, Sign on to Sponsor ‘Apprentice’By: By Amy Johannes Big-name marketers, including Kodak, The Dial Corp. and Pedigree have signed on to sponsor the newest version of “The Apprentice,” which returns in January.... Blockbuster Pushes “Shrek” DVD Via In-Store PromoBy: By Amy Johannes Blockbuster is driving people to its retail outlets via an in-store promotion and sweepstakes tied to DreamWorks Animation’s DVD release of “Shrek the Third.”... Wendy’s to Give Away 100 Million SongsBy: By Amy Johannes Wendy’s is giving away up to 100 million songs as part of a partnership with the Rhapsody music site to customers who buy its combo meals.... FedEx Extends NBA Marketing PartnershipFedex renewed its deal as an NBA marketing teammate in a multi-year pact maintaining its position as the league’s official air and ground delivery service.... MTV Nets Drawing Audience With Pop LyricsBy: By Richard Tedesco MTV, VH1 and CMT are all launching multi-platform entertainment and gaming experiences built around pop music lyrics to draw their audiences in.... P. Diddy Reaches for Ciroc VodkaRapper Sean “P.Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company’s Ciroc Vodka in the U.S., in return for 50% of the profits from the brand. ... NHL Debuts Themed TV Spots OnlineBy: By Richard Tedesco In a unique media tact, the National Hockey League will introduce two TV spots today on NHL.com carrying the league’s new tagline “Live Every Shift.” ... Papa John’s Promotes ‘Spider-Man 3’ DVD on 2.6 Million Pizza BoxesBy: By Amy Johannes Papa John’s is teaming up with Sony Pictures Home Entertainment to back the upcoming DVD release of “Spider-Man 3” with a giant sized pizza and coupon offer.... |
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