Live from ad:tech: CNN Re-engages Viewers
Whoever emerges as the president-elect from the current campaign, CNN will be a clear winner as a content provider and sampler....
Sprint to Run Live NFL Network Games
NFL Network games are going live via Sprint’s Now Network, marking the first time pro football games will be ported to wireless screens....
Nissan Z Hits Road in EA Video Game
Video game speed freaks can test-drive the 2009 Nissan 370Z in a video game before the car appears in dealerships later this year....
Activision Runs TV, Viral Video ‘Guitar Hero’ Ads
Activision is running ads on TV and online featuring celebrity “Guitar Hero” combos plugging into the “Guitar Hero World Tour” video game...
NBC Offers ’30 Rock’ Downloads via TV Guide
NBC is cashing in on Tina Fey's notoriety for her Sarah Palin shtick. The network is offering a free iTunes download of the show “30 Rock,” which Fey co-stars on, to TV Guide readers with the current issue...
Ryan Adams Album Gets Preview on iLike
A new album from Ryan Adams & the Cardinals is getting airplay online through the iLike social music site one week ahead of its release date...
AutoTrader.com Extends Its Ride with NBA
AutoTrader.com has extended its sponsorship deal with the National Basketball Association with a multi-year pact through the end of the 2011 season....
CBS.com Creates Social Viewing Rooms
CBS Interactive is trying to simulate a living room ambience online with social viewing rooms where people watching shows on CBS.com can interact with each other in real time...
Former Sony MBG Exec Moves to Momentum Worldwide
Momentum Worldwide has hired Joe DiMuro as executive vice president of music and entertainment....
Netflix Popcorn Bowl Winners Set World Record
At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes...
Fox News Launches YouTube Election Channel
Fox News Channel has created an outlet for election-related video segments on YouTube, aiming to cultivate an eclectic audience of Web surfers and build viewership for its TV programming...
Alltel Targets Latinos with Dia de Los Muertos Concert
Alltel is staging its second free Dia de Los Muertos (Day of the Dead) concert in El Paso, Texas, targeting younger Latino consumers for its “My Circle” calling plans...
Lifetime, Max Factor Seek Outstanding Make-Up Artist
Lifetime will air a new reality series, “Blush: The Search for the Next Great Make-Up Artist” next month, with the winner receiving a professional artist contract with Max Factor...
Papa John’s Pushes ‘Indy’ DVD with Coupons, Pizza
Papa John’s is partnering with Paramount Home Entertainment and Lucasfilm Ltd. to support the upcoming DVD release of “Indiana Jones and the Kingdom of the Crystal Skull.”...
Hostess to Visit Sweeps Contestants Homes on Halloween Night
In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner...
Lincoln Drives TNT’s ‘RPM’ Micro Series
The Lincoln TKS sedan plays a featured role in “RPM,” TNT’s branded crime thriller micro series, set to debut during episodes of “Law & Order” in October...
Discovery’s ‘Mythbusters’ Mines Viral Videos
The Discovery Channel’s “Mythbusters” series is seeking ideas for the show from YouTube fans...
Cartoon Network Stages ‘Clone Wars’ Parties
Cartoon Network is staging 2,000 house parties around the country this Saturday to trumpet the primetime debut of the animated “Star Wars: The Clone Wars” on Oct. 3—with clone troopers dropping in on some of them...
Cotton Sponsors Fashion Reality Web Series
Cotton, Inc. is sponsoring a reality Web series that tells the story of three aspiring fashion designers working under the guidance of Eric Vallency...
NBC Streams Fall Previews on Multiple Platforms
NBC is betting that video streams will help its on-air primetime ratings rebound from last season’s doldrums...
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