BCS Championship Game To Be Screened in 3D
Adding a new option play for college bowl games, Fox Sports and Sony Electronics will simulcast the FedEx BCS game between the University of Florida and the University of Oklahoma in 3D....
Show Media Creates 3D Levi’s Taxi Ads
Taxis all look the same to people strolling New York City streets, but a 3D Levi’s 501 image atop 400 cabs is even making unimpressionable Big Apple residents take notice...
Phelps Strikes Deal with Video Game Maker
Olympics swimming superstar Michael Phelps will help develop and promote a series of video games to be produced by 505 Games...
JVC Touts ‘Dark Knight’ DVD with Sweep, Live NYC Event, Mobile
Consumer electronics maker JVC has built an integrated online/offline promotion around the launch last Tuesday of the DVD and Blu-ray versions of the latest movie in the Batman franchise, “The Dark Knight.”...
Audi Is Back in Super Bowl Ad Huddle
Fueled by positive response to its ad in the last Super Bowl, Audi has bought a 60-second spot to run during the first quarter of this season’s big game...
Hotel for Pups Pops Up in LA
A hotel for dogs? Why not?...
Univision Offers Cameo in Interactive Webnovela
Spanish-speaking Web star wannabes will have a shot at a brief appearance in a webnovella that Univision Online plans to introduce early next year....
Disney Offers Simba, Ariel, Poppins Live and for Less
Disney Theatrical Productions, the division responsible for the company’s live-action shows, has launched a limited-time ticket discount for its three current Broadway productions. ...
Hyundai, DirecTV, HP to Sponsor TNT Drama
TNT is using a variety of integration and interactive elements for three sponsors of its upcoming espionage drama series “Leverage.”...
VW Creates Comic MLS Cup Webisodes
Volkswagen has created a series of comic webisodes as companions to its promotional tour with the Major League Soccer Cup trophy....
Verizon Pumps Up Volume on New Beyonce Album
Verizon Wireless is offering its customers downloads of tracks from Beyonce’s new album through its V Cast music service in advance of the album’s release later this week....
Target Advertises Aguilera Exclusive on Mobile Blogs
Retailer Target has begun promoting its exclusive new CD from singer Christina Aguilera, “Keeps Getting’ Better,” on a new mobile blog Web portal from Snakk Media....
Lone Ranger Makes DVD Comeback
The Lone Ranger is riding again, blazing a new trail with Tonto to prod interest in the release of a 75th anniversary DVD collection of the classic western television series this week....
Infiniti Sponsoring Sundance Music Series
Infiniti will sponsor a music series featuring Elvis Costello on Sundance Channel in a multi-platform deal with content to play on air and online....
NBC Makes Big Green Multi-platform Play
NBC Universal is expanding on its ecology awareness campaign, presenting 150 hours of environmental programming on air and online next week....
Fox, Burger King Push ‘Simpsons’ in Global Promotion
There are no DVD releases or movies on the horizon, but Fox is pushing “The Simpsons” in a global giveaway of the cartoon family figures in a Kids Meal deal....
Million-Dollar Meow Mix Game Show Could Morph to Series
What kind of toy really turns your cat on? If that’s a question you can readily answer, “The Meow Mix Think like a Cat Game Show” on the Game Show Network is probably appointment viewing, and you might want to start practicing for next year’s reprise....
Bravo Brings New Sponsor Menu to ‘Top Chef’
Bravo has added two new sponsors to the mix for its “Top Chef” popular cable TV reality series: Quaker and Swanson Broth....
Explorer Game Digs Up Viewers for National Geographic TV ‘Expedition Week’
The National Geographic cable channel is encouraging viewers to tune into its first annual “Expedition Week” programming in mid-November by rolling out an interactive Web game that lets players build their own globe-trotting avatars...
MTV Amped Up Final ‘Choose or Lose’ Push
In the activist spirit that permeated this presidential election, MTV screened an 11th-hour question-and-answer session with Sen. Barack Obama on air and online as part of its “Choose or Lose” sprint to the finish....
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