USA Revs Up Product Integrations for Top Performers
USA Network is pushing multi-platform product integrations in the second seasons of two of its top-performing series, “Burn Notice” and “Starter Wife.”...
Geico Caveman Hits the Bars
Even cavemen need to get out on the town now and then. So insurance provider Geico is taking its trademark Neanderthals out dancing, via an interactive promo campaign running on the Ecast in-bar jukebox network...
Converse Runs Full Court Press Campaign
Converse staged a homepage takeover on YouTube.com yesterday as part of a multi-faceted fast break campaign that covers virtually all media....
AT&T Nets Marketing Deal with USA Basketball
Olympics sponsor AT&T has a new marketing deal with the USA Basketball Men’s National Team that promises to push video content to multiple platforms....
Kodak Helps Revive ‘Mummy’ in NASCAR Race
Eastman Kodak sought to spark interest in Universal Pictures’ latest “Mummy” release by putting that moniker and a special paint scheme on its sponsored stock car in the NASCAR Sprint Cup Series race at Chicagoland Speedway last Saturday...
Westin Hotels Hires Davie Brown Entertainment
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives for its Westin Hotels & Resorts brand....
Truth.com Offers Smoke-free Music Downloads, CDs
The American Legacy Foundation’s truth.com group will fight youth smoking with online remixes from the music used in its current “Sunny Side of Truth” campaign, created by nine well-known bands and DJs....
Dodge Runs ‘Lucky Chance’ Sweepstakes
The sponsor-driven “Lucky Chance” microseries debuting on TNT later this month will take on a double meaning, as a sweepstakes for a 2009 Dodge Challenger will run simultaneously....
HBO Leads Campaign for Military Care Packages
HBO is mounting a campaign to send care packages to U.S. troops in Iraq and Afghanistan tied to its original miniseries “Generation Kill” about the Iraq invasion...
Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/art
Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”...
LeBron James Plays in Nickelodeon Big Green Game
NBA star LeBron James is giving an assist to Nickelodeon’s Big Green Help campaign, as a spokesperson and a character in an online mini-game....
Studios Push Summer Movies with Pizza Promotions
The movie studios releasing the latest “Mummy” and “Batman” titles obviously figure that one way to reach their young target audiences is through pizza....
Ford Flex Plays Dual Role with Telemundo
The Ford Flex is playing two roles in a Telemundo campaign, showing up in a TV/Web novella and sponsoring a lifestyle site. ...
NBC Twins Olympics and ‘Mummy’ In Media Blitz
NBC Universal is staging a multi-venue blitz and a multi-network ‘takeover,’ matching “The Mummy” with Olympics athletes. ...
Lifetime ’Army Wives’ Gains Web Traction
Lifetime’s second season of “Army Wives” has hit the ground running, re-supplied with online content and a sweepstakes aimed at drawing fans in....
Meow Mix Returns to Prime Time with Game Show
Meow Mix is making a comeback to TV, this time with its very own game show. And it’s searching for some cats and their owners to sit in as contestants....
Hostess 100-Calorie Packs Pushes 'Mamma Mia'
Hostess is partnering with Universal Pictures to promote the July 18 release of “Mamma Mia” with an on-pack game offering the chance to a VIP trip to Las Vegas...
Dippin’ Dots Ties Sweeps to New Line Cinema Flick
Dippin’ Dots is hyping up the upcoming release of New Line Cinema’s “Journey to the Center of the Earth” with an online sweepstakes....
NBC Pushes its Gas Pump Profile
NBC is looking for more mileage from its presence on TV screens at gas pumps around the country, with plans to add 100 locations to its gas station network in top 20 markets....
Live from Licensing Show: Hasbro Hypes Nerf with Largest Licensing Program to Date
The Entertainment and Licensing division of Hasbro, Inc. is launching one of its largest programs to support the Nerf brand with a new look and feel....
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