VW Creates Comic MLS Cup Webisodes
Volkswagen has created a series of comic webisodes as companions to its promotional tour with the Major League Soccer Cup trophy....
Verizon Pumps Up Volume on New Beyonce Album
Verizon Wireless is offering its customers downloads of tracks from Beyonce’s new album through its V Cast music service in advance of the album’s release later this week....
Target Advertises Aguilera Exclusive on Mobile Blogs
Retailer Target has begun promoting its exclusive new CD from singer Christina Aguilera, “Keeps Getting’ Better,” on a new mobile blog Web portal from Snakk Media....
Lone Ranger Makes DVD Comeback
The Lone Ranger is riding again, blazing a new trail with Tonto to prod interest in the release of a 75th anniversary DVD collection of the classic western television series this week....
Infiniti Sponsoring Sundance Music Series
Infiniti will sponsor a music series featuring Elvis Costello on Sundance Channel in a multi-platform deal with content to play on air and online....
NBC Makes Big Green Multi-platform Play
NBC Universal is expanding on its ecology awareness campaign, presenting 150 hours of environmental programming on air and online next week....
Fox, Burger King Push ‘Simpsons’ in Global Promotion
There are no DVD releases or movies on the horizon, but Fox is pushing “The Simpsons” in a global giveaway of the cartoon family figures in a Kids Meal deal....
Million-Dollar Meow Mix Game Show Could Morph to Series
What kind of toy really turns your cat on? If that’s a question you can readily answer, “The Meow Mix Think like a Cat Game Show” on the Game Show Network is probably appointment viewing, and you might want to start practicing for next year’s reprise....
Bravo Brings New Sponsor Menu to ‘Top Chef’
Bravo has added two new sponsors to the mix for its “Top Chef” popular cable TV reality series: Quaker and Swanson Broth....
Explorer Game Digs Up Viewers for National Geographic TV ‘Expedition Week’
The National Geographic cable channel is encouraging viewers to tune into its first annual “Expedition Week” programming in mid-November by rolling out an interactive Web game that lets players build their own globe-trotting avatars...
MTV Amped Up Final ‘Choose or Lose’ Push
In the activist spirit that permeated this presidential election, MTV screened an 11th-hour question-and-answer session with Sen. Barack Obama on air and online as part of its “Choose or Lose” sprint to the finish....
Live from ad:tech: CNN Re-engages Viewers
Whoever emerges as the president-elect from the current campaign, CNN will be a clear winner as a content provider and sampler....
Sprint to Run Live NFL Network Games
NFL Network games are going live via Sprint’s Now Network, marking the first time pro football games will be ported to wireless screens....
Nissan Z Hits Road in EA Video Game
Video game speed freaks can test-drive the 2009 Nissan 370Z in a video game before the car appears in dealerships later this year....
Activision Runs TV, Viral Video ‘Guitar Hero’ Ads
Activision is running ads on TV and online featuring celebrity “Guitar Hero” combos plugging into the “Guitar Hero World Tour” video game...
NBC Offers ’30 Rock’ Downloads via TV Guide
NBC is cashing in on Tina Fey's notoriety for her Sarah Palin shtick. The network is offering a free iTunes download of the show “30 Rock,” which Fey co-stars on, to TV Guide readers with the current issue...
Ryan Adams Album Gets Preview on iLike
A new album from Ryan Adams & the Cardinals is getting airplay online through the iLike social music site one week ahead of its release date...
AutoTrader.com Extends Its Ride with NBA
AutoTrader.com has extended its sponsorship deal with the National Basketball Association with a multi-year pact through the end of the 2011 season....
CBS.com Creates Social Viewing Rooms
CBS Interactive is trying to simulate a living room ambience online with social viewing rooms where people watching shows on CBS.com can interact with each other in real time...
Former Sony MBG Exec Moves to Momentum Worldwide
Momentum Worldwide has hired Joe DiMuro as executive vice president of music and entertainment....
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