L.A. City Attorney Sues Grand Theft Auto Makers 

Feb 2, 2006

The Los Angeles city attorney's office has filed a lawsuit against the publishers of the video game Grand Theft Auto: San Andreas for allegedly hiding pornographic material in the game, according to news reports. ...

New York Times, Jeopardy Team for Joint Promo 

Feb 1, 2006

The New York Times is joining forces with TV quiz show Jeopardy to print daily questions from the hit show to boost the game show's audience and, likewise, newspaper readership....

Starbucks Goes Hollywood 

Feb 1, 2006, By Amy Johannes

Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business. ...

Toyota to be a Sponsor in Auto Racing's Cup Series 

Jan 31, 2006

For the first time, when the checkered flags of the 2007 NASCAR Nextel Cup Series season are waved next February with the Daytona 500, Toyota's engines will be revving. ...

Quiznos, Ellen Make American Dream a Reality  

Jan 31, 2006

Quiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business. ...

Disney Buys Pixar for $7.4 Billion 

Jan 26, 2006

The Walt Disney Co. will acquire Pixar Animation Studio for $7.4 billion to combine the two animation studios, which gives Disney greater access to Pixar characters for marketing deals. ...

Wal-Mart, 5 A Day Play with Curious George 

Jan 26, 2006, By Betsy Spethmann

Napster Takes Music to X Games 

Jan 26, 2006, By Andrew Scott

Starz Plays Role in Oscars Via Sweeps 

Jan 26, 2006, By Amy Johannes

Papa John's Goes Deep with Football Promo 

Jan 25, 2006, By Amy Johannes

Papa John's is giving consumers a little something extra to cheer about during Super Bowl XL in addition to their favorite team—the chance to win free pizza....

Volkswagen 'VWIP' Lounge Stars in All Star Weekend 

Jan 25, 2006

Nickelodeon Hires VH1's Freeman for Promotion Marketing 

Jan 19, 2006