vMix, Fox, Team for Walk the Line DVD Sweeps
Online video-sharing community vMix and Twentieth Century Fox Home Entertainment are building buzz around the release of Walk The Line on DVD with an online sweepstakes challenging fans to create a musical slide show to win their very own copy of the movie. ...
Wonka-Style 'Purple Ticket' Pushes Prince Album Sales
Universal Records is launching a Willy Wonka-style promotion to build buzz around Prince's newest album 3121....
Arby's, Ace Join Apprentice Roster
Brands are coming out in full force to promote their upcoming appearances on NBC's hit reality show The Apprentice, with Arby's Restaurant Group and Ace Hardware on tap for show sponsorships the first half of April. ...
WWE Backs WrestleMania 22 with 'Big-Time' Marketing Blitz
World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions. ...
CVS Sponsors Miracle Worker
CVS Corp. is leveraging its sponsorship of ABC's TV series Miracle Worker on-air and online. ...
Classic Media Backs Peter Cottontail with Brand Tie-ins
Classic Media is rolling out a new marketing campaign with LifeSavers, Nestlé and Applebee's restaurants around its latest animated feature Here Comes Peter Cottontail: The Movie on DVD. ...
Apprentice Fans Vote for Olympian Candidate
NBC is giving fans of The Apprentice a chance to play a role in the show's casting by selecting one of 12 Olympic athletes to become a future candidate on the program. ...
Wal-Mart Begins In-store Concert Series
Wal-Mart Stores takes retailtainment to a new level with exclusive concerts on Wal-Mart TV. ...
MGA Inks Vehicle Licensing Deal with Marvel
MGA Entertainment is adding the likes of Spider-Man and Captain America to its roster as part of a new licensing deal with Marvel Entertainment. ...
L.A. City Attorney Sues Grand Theft Auto Makers
The Los Angeles city attorney's office has filed a lawsuit against the publishers of the video game Grand Theft Auto: San Andreas for allegedly hiding pornographic material in the game, according to news reports. ...
New York Times, Jeopardy Team for Joint Promo
The New York Times is joining forces with TV quiz show Jeopardy to print daily questions from the hit show to boost the game show's audience and, likewise, newspaper readership....
Starbucks Goes Hollywood
Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business. ...
Toyota to be a Sponsor in Auto Racing's Cup Series
For the first time, when the checkered flags of the 2007 NASCAR Nextel Cup Series season are waved next February with the Daytona 500, Toyota's engines will be revving. ...
Quiznos, Ellen Make American Dream a Reality
Quiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business. ...
Disney Buys Pixar for $7.4 Billion
The Walt Disney Co. will acquire Pixar Animation Studio for $7.4 billion to combine the two animation studios, which gives Disney greater access to Pixar characters for marketing deals. ...
Papa John's Goes Deep with Football Promo
Papa John's is giving consumers a little something extra to cheer about during Super Bowl XL in addition to their favorite team—the chance to win free pizza....
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