L.A. Cops Mistake M:I:III News Rack Promo for Bomb
A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film's theme song for a bomb. ...
TNT's Saved Lands Dodge Sponsorship, Integration
Cable network TNT is teaming up with Dodge in a branded entertainment deal that integrates the automaker's vehicles into its new series Saved. ...
Toyota and Fox Partner for Mobisodes
The new Fox television series Prison Break is now serving as the centerpiece for an integrated marketing partnership that coincides with the launch of Toyota's new Yaris liftback and sedan....
Toyota, Motorola and Others Tout Brands in New Reality Show
Marketers have lined up to back NBC's newest reality quest series, Treasure Hunters. Attendees at the Association of National Advertisers Forum for Branded Entertainment on Wednesday got a preview of branded entertainment deals tied to the new show. ...
Pepsi Signs Mariah Carey for Concerts and Ringtones
Mariah Carey has inked a unique deal with Pepsi to write and record original downloadable ringtones a part of a summer promotion....
Live from the Forum: Branded Entertainment on the Rise
Branded entertainment is becoming an important tool in marketers' arsenal to reach consumers and is steadily growing, a recent survey found. ...
Live from Games Forum: Console Games Make the Mark
Video game players are on the hunt for the next best thing in the industry and brand marketers shouldn't expect to see consumers spending big in advance of soon-to-be released next-generation consoles....
Live from Games Forum: In-Game Advertising Explodes
More and more advertisers are looking at video games as a medium to connect with a young demographic in relevant and emotional ways, and are turning to in-game advertising to do it. ...
McDonald's Ventures into The Wild
McDonald's Corp. unleashes its kids' promotion tied to Walt Disney Pictures' The Wild this week. ...
State Farm Revs Up Business with Cars
Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney's/Pixar's upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site....
Coca-Cola Gets into the File-Sharing Business
Coca-Cola North America has launched a music program that is available to download for free to file sharers. ...
7-Eleven Drives Apprentice Tonight
7-Eleven appears tonight on The Apprentice to tease the April 18 launch of its P'EatZZa Sandwich. ...
Ace Hardware Puts a New Twist on Apprentice Tie-In: Charity
Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there's no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is leveraging its first-ever Apprentice appearance with a national charitable campaign. ...
Arby's Fuels Apprentice Tie-in With Sweeps
Arby's is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line. ...
NBC Brings Passions Fans Online
NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet. ...
Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins
Brands are lining up with a host of offers to build excitement around next week's release of Ice Age: The Meltdown....
Diet Pepsi Game Awards 'Movie Bucks'
Diet Pepsi is out with an under-the-cap promotion that offers players "Movie Bucks" good toward admission to a movie....
Ford Launches Webisodes for Lincoln, Mercury Brands
Ford Motor Co. is boosting two of its brands via Webisodes that promote the new Mercury Milan and Lincoln Zephyr sedans. ...
Pontiac's Apprentice Work Takes Super Reggie
A 2005 appearance in the reality show juiced the launch of GM's Pontiac Solstice. Now in year two, the on-air/online campaign was recognized tonight with the 2006 Super Reggie award from the Promotion Marketing Association. ...
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