Live from Games Forum: Console Games Make the Mark
Video game players are on the hunt for the next best thing in the industry and brand marketers shouldn't expect to see consumers spending big in advance of soon-to-be released next-generation consoles....
Live from Games Forum: In-Game Advertising Explodes
More and more advertisers are looking at video games as a medium to connect with a young demographic in relevant and emotional ways, and are turning to in-game advertising to do it. ...
McDonald's Ventures into The Wild
McDonald's Corp. unleashes its kids' promotion tied to Walt Disney Pictures' The Wild this week. ...
State Farm Revs Up Business with Cars
Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney's/Pixar's upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site....
Coca-Cola Gets into the File-Sharing Business
Coca-Cola North America has launched a music program that is available to download for free to file sharers. ...
7-Eleven Drives Apprentice Tonight
7-Eleven appears tonight on The Apprentice to tease the April 18 launch of its P'EatZZa Sandwich. ...
Ace Hardware Puts a New Twist on Apprentice Tie-In: Charity
Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there's no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is leveraging its first-ever Apprentice appearance with a national charitable campaign. ...
Arby's Fuels Apprentice Tie-in With Sweeps
Arby's is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line. ...
NBC Brings Passions Fans Online
NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet. ...
Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins
Brands are lining up with a host of offers to build excitement around next week's release of Ice Age: The Meltdown....
Diet Pepsi Game Awards 'Movie Bucks'
Diet Pepsi is out with an under-the-cap promotion that offers players "Movie Bucks" good toward admission to a movie....
Ford Launches Webisodes for Lincoln, Mercury Brands
Ford Motor Co. is boosting two of its brands via Webisodes that promote the new Mercury Milan and Lincoln Zephyr sedans. ...
Pontiac's Apprentice Work Takes Super Reggie
A 2005 appearance in the reality show juiced the launch of GM's Pontiac Solstice. Now in year two, the on-air/online campaign was recognized tonight with the 2006 Super Reggie award from the Promotion Marketing Association. ...
vMix, Fox, Team for Walk the Line DVD Sweeps
Online video-sharing community vMix and Twentieth Century Fox Home Entertainment are building buzz around the release of Walk The Line on DVD with an online sweepstakes challenging fans to create a musical slide show to win their very own copy of the movie. ...
Wonka-Style 'Purple Ticket' Pushes Prince Album Sales
Universal Records is launching a Willy Wonka-style promotion to build buzz around Prince's newest album 3121....
Arby's, Ace Join Apprentice Roster
Brands are coming out in full force to promote their upcoming appearances on NBC's hit reality show The Apprentice, with Arby's Restaurant Group and Ace Hardware on tap for show sponsorships the first half of April. ...
WWE Backs WrestleMania 22 with 'Big-Time' Marketing Blitz
World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions. ...
CVS Sponsors Miracle Worker
CVS Corp. is leveraging its sponsorship of ABC's TV series Miracle Worker on-air and online. ...
Classic Media Backs Peter Cottontail with Brand Tie-ins
Classic Media is rolling out a new marketing campaign with LifeSavers, Nestlé and Applebee's restaurants around its latest animated feature Here Comes Peter Cottontail: The Movie on DVD. ...
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