Burger King Puts Mascot in Xbox Games
In a move to further entertain its customers, Burger King has inked a deal with Microsoft to feature its King mascot in three Xbox video games, according to news reports. ...
Six Flags Launches Kids Loyalty Club
Six Flags theme parks have rolled out a new loyalty club just for kids that offers its biggest fans a chance to extend their park experience via exclusive contests and insider news. ...
Brands Go Wild with Over the Hedge Promos
Brand marketers are out in force to back DreamWorks Animation's latest film Over the Hedge, dangling a host of promotions, mail-in offers and sweepstakes prizes. ...
Disney's, 'Cars' Inks Deal with Auto Dealers
Disney/Pixar is pushing its latest animated film, Cars, at a local dealership near you. ...
Staples Names Davie-Brown AOR for Entertainment
Staples has hired Davie-Brown Entertainment as agency of record for entertainment marketing. ...
FX Offers Sneak Peek at Rescue Me
Weeks before the season premiere later this month of the firefighter drama Rescue Me, FX is giving consumers a peek at what's to come. ...
Starbucks Hires William Morris to Promote Music, Film
Starbucks Corp. is redefining the casting couch. The mega coffee-maker has gone from staking a claim in the music business to dabbling in movies to announcing a partnership last week with the William Morris Agency to put an emphasis on identifying music, film and book projects that it can promote and distribute from its stores. The effort is a bid to enhance the overall entertainment experience for its millions of dedicated coffee drinkers. ...
Volkswagen Hires Agency for Product Placement Deals
Volkswagen of America has hired product integration agency Creative Entertainment Services (CES) to develop brand building platforms in film and television properties. The car dealer plans to broaden its entertainment marketing capacity. ...
News America Taps Ross for Entertainment Division
News America Marketing has formed an Entertainment & Specialty Marketing division led by studio veteran Steve Ross. ...
Fidelity and Arnold Take Top Entertainment Marketing Award
Fidelity Investments has been awarded the 2006 Best Overall Entertainment Marketing Award (EMMA) by PROMO for work developed with Arnold Worldwide to support music programs in public schools. Now in its eighth year, the EMMA program recognizes the best entertainment marketing campaigns of the past year in 10 categories. ...
Crown Royal and Playboy Host Kentucky Derby Bash
Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing. ...
L.A. Cops Mistake M:I:III News Rack Promo for Bomb
A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film's theme song for a bomb. ...
TNT's Saved Lands Dodge Sponsorship, Integration
Cable network TNT is teaming up with Dodge in a branded entertainment deal that integrates the automaker's vehicles into its new series Saved. ...
Toyota and Fox Partner for Mobisodes
The new Fox television series Prison Break is now serving as the centerpiece for an integrated marketing partnership that coincides with the launch of Toyota's new Yaris liftback and sedan....
Toyota, Motorola and Others Tout Brands in New Reality Show
Marketers have lined up to back NBC's newest reality quest series, Treasure Hunters. Attendees at the Association of National Advertisers Forum for Branded Entertainment on Wednesday got a preview of branded entertainment deals tied to the new show. ...
Pepsi Signs Mariah Carey for Concerts and Ringtones
Mariah Carey has inked a unique deal with Pepsi to write and record original downloadable ringtones a part of a summer promotion....
Live from the Forum: Branded Entertainment on the Rise
Branded entertainment is becoming an important tool in marketers' arsenal to reach consumers and is steadily growing, a recent survey found. ...
Live from Games Forum: Console Games Make the Mark
Video game players are on the hunt for the next best thing in the industry and brand marketers shouldn't expect to see consumers spending big in advance of soon-to-be released next-generation consoles....
Live from Games Forum: In-Game Advertising Explodes
More and more advertisers are looking at video games as a medium to connect with a young demographic in relevant and emotional ways, and are turning to in-game advertising to do it. ...
McDonald's Ventures into The Wild
McDonald's Corp. unleashes its kids' promotion tied to Walt Disney Pictures' The Wild this week. ...
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