McDonald's Unlocks Pirates Booty for Happy Meals
McDonald's has mapped out a summer of premium treasure tied to Disney's Pirates of the Caribbean: Dead Man's Chest, with Happy Meal toys inspired by the film. ...
Dodge Parks its 2007 Calibers in Cinemas
Hoping to attract moviegoers to its 2007 Dodge Caliber, Chrysler's Dodge brand is heading to 20 movie theaters where it will break 60-second spots on the big screen complimented by a host of promotions. ...
Maxell Stars 'Blow-Away Guy' in Online Game
Electronics maker Maxell Corp. of America is showcasing its "blow-away guy" in an online game that stars the iconic advertising character. The debut of the game coincides with Maxell's first-time sponsorship of ESPN's X Game 12 in August; both efforts are a bid to jump start sales with a younger demographic. ...
Cingular Rocks With Perks for Vans Warped Tour
Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more. ...
Blimpie CMO Moves to Universal Studios
Universal Studios Hollywood has named marketing executive Mark Mears to senior VP-marketing and sales. ...
Steve & Barry's Inks Partnership with Universal Movie
Casual apparel chain Steve's & Barry's University Sportswear has launched a new marketing campaign built around Universal Pictures' upcoming release of You, Me and Dupree. The program dangles an in-store sweepstakes that will send the grand-prize winner on a trip to Hollywood. ...
Garfield Web Site Operator Referred to FTC: CARU
The Children's Advertising Review Unit has referred advertising for Web sites operated by Paws, Inc., to the Federal Trade Commission after the company refused to participate in a self-regulatory process. ...
Verizon Pumps Out Pirates Content for V-Cast Customers
Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man's Chest, including a sweeps, mobile game and downloads. The film hits screens next week. ...
Warner Bros. Marks Superman's Return with 'S' Shield Stunts
Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero's iconic "S" shield days before the film hits theaters nationwide June 28. ...
Live from the Licensing Show: Bratz Leap From Books to the Big Screen
MGA Entertainment is taking its fashion friendly Bratz brand beyond the toy aisles into books and even movie theaters. ...
PepsiCo Takes to Ice With NHL Deal
PepsiCo, the National Hockey League (NHL) and the National Hockey League Players' Association have forged a multi-year agreement that takes PepsiCo's beverages and snacks to the ice. ...
Motorola Hires Soccer's Beckham as Brand Ambassador
Motorola has tapped international soccer star David Beckham to be the company's global brand ambassador. ...
Cinema Advertising Grows to $527 MM in 2005: Report
More and more marketers are looking at cinema advertising as a means to tout their products. ...
Pirates Brings M&M's, Volvo On Board
Masterfoods USA's M&M's brand is putting all hands on deck with an integrated marketing campaign built around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes. ...
Latin Grammy Awards Seeks Big Name Sponsors
Latin fever is heading to New York City, and city officials are looking for a few good brands to follow. ...
Meow Mix House Lands on Primetime
Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet. ...
In Major Move, Disney Integrates Global Marketing
Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme. ...
MasterCard and Bud Tie Unique Concepts to Break Up
Universal Studios' surprise hit, The Break Up, starring Jennifer Aniston and Vince Vaughn, has provided plenty of fodder for brands to play on the trials and tribulations of romantic woes. ...
HBO Hypes Deadwood Through Street Theater
It isn't everyday that you'll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show. ...
Mountain Dew Streetball Tour Gets Video Game Promo
A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft. ...
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