Live from the Licensing Show: Bratz Leap From Books to the Big Screen
MGA Entertainment is taking its fashion friendly Bratz brand beyond the toy aisles into books and even movie theaters. ...
PepsiCo Takes to Ice With NHL Deal
PepsiCo, the National Hockey League (NHL) and the National Hockey League Players' Association have forged a multi-year agreement that takes PepsiCo's beverages and snacks to the ice. ...
Motorola Hires Soccer's Beckham as Brand Ambassador
Motorola has tapped international soccer star David Beckham to be the company's global brand ambassador. ...
Cinema Advertising Grows to $527 MM in 2005: Report
More and more marketers are looking at cinema advertising as a means to tout their products. ...
Pirates Brings M&M's, Volvo On Board
Masterfoods USA's M&M's brand is putting all hands on deck with an integrated marketing campaign built around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes. ...
Latin Grammy Awards Seeks Big Name Sponsors
Latin fever is heading to New York City, and city officials are looking for a few good brands to follow. ...
Meow Mix House Lands on Primetime
Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet. ...
In Major Move, Disney Integrates Global Marketing
Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme. ...
MasterCard and Bud Tie Unique Concepts to Break Up
Universal Studios' surprise hit, The Break Up, starring Jennifer Aniston and Vince Vaughn, has provided plenty of fodder for brands to play on the trials and tribulations of romantic woes. ...
HBO Hypes Deadwood Through Street Theater
It isn't everyday that you'll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show. ...
Mountain Dew Streetball Tour Gets Video Game Promo
A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft. ...
CBS Takes Amazing Race to the Racetrack
The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show. ...
Sheraton Hotels, TNT Team for The Closer Promo
Sheraton Hotels & Resorts and Turner Network Television have teamed up for a one-of-a-kind sampling effort in which guest can get a sneak peek of the network's second season premiere episode of The Closer days before it airs nationally this month. ...
Pontiac Renews Apprentice Sponsorship Via $500,000 Charity Promo
Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company's money. ...
Kodak Launches Pirates Promo, Sweeps
Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes. ...
GM Goodwrench Dangles Trucks in Sweeps
GM Goodwrench, the service brand for GM vehicles, has launched a promotion linked to NASCAR designed to build buzz around the 2007 Chevy Avalanche and increase traffic to Chevrolet dealer service departments. ...
Snapple Buys Up Radio, Carpets Northeast with Promotions
kicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples....
Big Idea Teams with Tyson, Braum's for VeggieTales DVD
Big Idea, Inc. is rolling out a host of promotions around its upcoming DVD release of VeggieTales: LarryBoy and the Bad Apple, signing on Tyson, Braum's and Minor League Baseball as promotional partners. The DVD, which hits retail stores Aug. 1, is the brand's latest LarryBoy episode in seven years....
Cadillac Wagers its Fast Cars on Xbox Racing Game
Owners of an Xbox 360 car-racing game can now download free content that puts high performance vehicles from Cadillac on the racetrack....
Toyota, Lexus Team Up for Monday Night Football Promos
Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include...
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