Kraft's Athenos Ties First Movie Promo to ‘Mamma Mia’By: By Amy Johannes Kraft Foods’ Athenos brand is running its first on-pack movie promotion tied to Universal Picture’s upcoming release of “Mamma Mia.”... TBS Slots Revlon, Match.com Micro-Series in ‘Sex’By: By Richard Tedesco TBS will debut episodes of a long-form advertising micro-series featuring Revlon products and Match.com during “Sex and the City” tonight.... Vespa Drives “Get Smart” Sweeps with SubwayBy: By Richard Tedesco When Maxwell Smart and Agent 99 wheel away from danger on a silver Vespa LX 150 in “Get Smart,” the scene will likely spark an impulse among some viewers to hop on one those sleek Italian scooters themselves... Harrah’s Partners with Jackie Collins for Book Bus TourBy: By Amy Johannes Casino property Harrah’s Entertainment is teaming up with best-selling author Jackie Collins and St. Martins Press to launch a national book bus tour. ... Buzz Lightyear Takes Off on NASA Educational MissionBy: By Richard Tedesco Buzz Lightyear will finally realize his mission to go into outer space – for real.... DIC Seals Digital Distribution Deal with VivendiBy: By Richard Tedesco If you’ve missed Inspector Gadget’s gadgets, you’ll be able to see them both on the Web or on a podcast very soon.... TBS Is Down with Def Jam to Hype ‘House of Payne’By: By Richard Tedesco TBS is playing for viral viewership response for its second season of “House of Payne” based on buzz about an original song from Def Jam Recordings’ Chrisette Michele in a music video featuring the show’s cast... AT&T a Text Winner in “Idol” Season SevenBy: By Brian Quinton The Fox TV show “American Idol” has been informally credited with encouraging the growth of the SMS channel by giving millions of viewers a reason to type in their votes for favorites.... GM, Discovery to Plant Short-Form Doc Spots on Planet GreenBy: By Richard Tedesco GM is tying its eco-friendly wagons to Discovery’s Planet Green network, co-producing documentary-style ad spots that expound on the auto maker’s environment-conscious strategies... WE TV Turns People Into ‘Bridezillas’By: By Richard Tedesco Wannabe ‘Bridezillas’ based on the hit TV reality show can now make themselves over by uploading their pictures into original online videos based on the offbeat reality series.... Frito-Lay, McGraw Spice up Fritos' Product LaunchBy: By Amy Johannes Frito-Lay has teamed up with Grammy Award-winning artist Tim McGraw to launch a limited edition flavor of its Fritos corn chips.... Burger King Promotes “Indy” Movie with Scratch-Off Game, BurgerBy: By Amy Johannes Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger.... NBC, GM Plot Product Integration Deal for Fall DramaBy: By Richard Tedesco Christian Slater plays a split personality at odds with himself in NBC’s “My Worst Enemy” this fall, but two silent co-stars—General Motors cars driven by his two personas—are yet to be cast... Clear Channel Gives Lyrics to Listeners, Video to AdvertisersBy: By Richard Tedesco Clear Channel is adding new media riffs to its online radio formula, enabling listeners to access lyrics and producing video spots for advertisers.... NBC Stages Times Square Barbecue to Plug Summer LineupBy: By Richard Tedesco NBC aims to spark viewers’ imaginations about its All-American Summer programming lineup with a barbecue in New York City’s Times Square today.... Arizona Blue Cross Courts Hispanics with WebisodesBy: By Richard Tedesco Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.... Univision Scores Branding Deals for Soccer ShowBy: By Richard Tedesco Univision has landed two branding deals for the launch of a soccer reality series, “El Juego Supremo” (The Ultimate Match) set for a fall debut.... Mercedes-Benz Plays Role in ‘Sex and the City’By: By Richard Tedesco They won’t have any lines to read, but two Mercedes-Benz models will play visually prominent roles in the upcoming feature release, “Sex and the City.”... Turner Turns on truTV Vignettes for Fox FilmBy: By Richard Tedesco Turner Entertainment is ready to put stars in branded spotlights on truTV, beginning with Twentieth Century Fox’s new movie “What Happens in Vegas.”... 7-Eleven Pushes Slurpee with Video Game PromoBy: By Amy Johannes 7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game... |
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