Adidas.TV Launches Online Entertainment Network
Adidas.TV this week is set to launch an Internet-based entertainment network....
JCPenney Sponsors Rascal Flatts Tour
JCPenney is using a little bit of star power to promote its American Living lifestyle brand through a sponsorship of an upcoming Rascal Flatts tour....
Lack of Ability to Content Share Hurt Bud.TV
Bud.TV may have gone to its place in the cyberspace history books, but the lessons learned have not escaped Anheuser-Busch....
Hyundai to Star Again in Fox’s ‘24’
Reprising its role in the two-hour “24: Redemption” season opener, the Hyundai Genesis will ride in the Fox series again as the automaker assumes a larger sponsorship in the action series....
Right Guard, Schwan’s Tie-in to ‘Celebrity Apprentice’
Brand marketers including Right Guard, Schwan’s and Chicken of the Sea have signed on as the latest sponsors of the NBC reality show “The Celebrity Apprentice.”...
TV Land Spawns Digital Yearbook for ‘High School Reunion’ Fans
TV Land is aiming to engage fans of its “High School Reunion” series with an online “Digital Yearbook” enabling the show’s viewers to self-create identities with photos and profiles....
Profane Signs Promote New HBO Comedy
HBO is aiming to build buzz for its new original comedy series “Eastbound & Down” by sending street teams to post humorous profane signage in New York City and Los Angeles....
Cartoon Net Helps Push “Pink Panther 2”
Steve Martin, who once famously spoofed King Tut in a “Saturday Night Live” shtick, is talking to two puppets who spoof film critics on Cartoon Network this week to plug his latest movie....
Discovery Health.com Adds Interactive Medical Features
The health and wellness channel, Discovery Health, is prescribing interactive Web elements for its popular medical TV series aiming at boosting viewer interest....
TBS Drives Micro-Series with Chevy
TBS is revisiting its short-form micro-series ad formula, featuring a Chevrolet Traverse Crossover in serialized segments of a comedy called “My Manny” during episodes of “House of Payne.”...
Alcone Marketing Group Pushes California Lottery with Tour
Alcone Marketing Group is spreading the word about a new lottery scratch ticket and California game show with a mall tour and live event....
Viacom Plots SpongeBob Marketing Blitz
What started out as an amusing cartoon a decade ago is turning into a major marketing franchise for Viacom, which unveiled T-shirts and a jewelry line last week to kick off a merchandising campaign around its iconic SpongeBob SquarePants character....
“American Idol” to Launch Teen Fan World in Habbo.com
Teen fans of “American Idol”, which kicked off its new TV season on Tuesday, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world....
Showtime Launches Multi-platform ‘Tara’ Blitz
Consistent with the schizophrenic nature of the title character in its latest original series, Showtime is putting the premiere episode of “United States of Tara” ...
Yahoo, TV Makers Unveil Deals to Webify the Tube
TV and the Web are converging, but until recently most of the movement has come at the Internet end. Broadcast channels are increasingly putting current episodes online, and U.S. audiences ...
Campbell Soup Embarks on First Major Movie Tie In
Campbell Soup has millions of soup cans in circulation with on-pack codes that can entice people to buy the product to enter a sweepstakes....
Digital Dogs Promote “Marley” Movie, Animal Welfare
The canine-centric holiday movie “Marley & Me,” the pet food brand sponsors and non-profits aimed at animal protections are all getting a promotional boost from a virtual pet application available on the Web, on social networks and on the iPhone. ...
Spot Shot Stain Remover Partners with ‘Marley & Me’ Film
It seems a perfect match. A cute little puppy and a product that removes pet stains....
Mobile Promo Helps iPhone Users Get into “The Spirit”
A promotional campaign for the Lionsgate movie “The Spirit” is the latest to field a buzz promo specifically for the iPhone mobile user crowd....
‘Bolt’ Sidekick Pops Up in iPhone Game
Disney Entertainment and digital marketing agency AvatarLabs have collaborated to produce a mobile game for the Apple iPhone to promote the Disney animated movie “Bolt,” in theaters now. ...
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