TBS Drives Micro-Series with Chevy
TBS is revisiting its short-form micro-series ad formula, featuring a Chevrolet Traverse Crossover in serialized segments of a comedy called “My Manny” during episodes of “House of Payne.”...
Alcone Marketing Group Pushes California Lottery with Tour
Alcone Marketing Group is spreading the word about a new lottery scratch ticket and California game show with a mall tour and live event....
Viacom Plots SpongeBob Marketing Blitz
What started out as an amusing cartoon a decade ago is turning into a major marketing franchise for Viacom, which unveiled T-shirts and a jewelry line last week to kick off a merchandising campaign around its iconic SpongeBob SquarePants character....
“American Idol” to Launch Teen Fan World in Habbo.com
Teen fans of “American Idol”, which kicked off its new TV season on Tuesday, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world....
Showtime Launches Multi-platform ‘Tara’ Blitz
Consistent with the schizophrenic nature of the title character in its latest original series, Showtime is putting the premiere episode of “United States of Tara” ...
Yahoo, TV Makers Unveil Deals to Webify the Tube
TV and the Web are converging, but until recently most of the movement has come at the Internet end. Broadcast channels are increasingly putting current episodes online, and U.S. audiences ...
Campbell Soup Embarks on First Major Movie Tie In
Campbell Soup has millions of soup cans in circulation with on-pack codes that can entice people to buy the product to enter a sweepstakes....
Digital Dogs Promote “Marley” Movie, Animal Welfare
The canine-centric holiday movie “Marley & Me,” the pet food brand sponsors and non-profits aimed at animal protections are all getting a promotional boost from a virtual pet application available on the Web, on social networks and on the iPhone. ...
Spot Shot Stain Remover Partners with ‘Marley & Me’ Film
It seems a perfect match. A cute little puppy and a product that removes pet stains....
Mobile Promo Helps iPhone Users Get into “The Spirit”
A promotional campaign for the Lionsgate movie “The Spirit” is the latest to field a buzz promo specifically for the iPhone mobile user crowd....
‘Bolt’ Sidekick Pops Up in iPhone Game
Disney Entertainment and digital marketing agency AvatarLabs have collaborated to produce a mobile game for the Apple iPhone to promote the Disney animated movie “Bolt,” in theaters now. ...
BCS Championship Game To Be Screened in 3D
Adding a new option play for college bowl games, Fox Sports and Sony Electronics will simulcast the FedEx BCS game between the University of Florida and the University of Oklahoma in 3D....
Show Media Creates 3D Levi’s Taxi Ads
Taxis all look the same to people strolling New York City streets, but a 3D Levi’s 501 image atop 400 cabs is even making unimpressionable Big Apple residents take notice...
Phelps Strikes Deal with Video Game Maker
Olympics swimming superstar Michael Phelps will help develop and promote a series of video games to be produced by 505 Games...
JVC Touts ‘Dark Knight’ DVD with Sweep, Live NYC Event, Mobile
Consumer electronics maker JVC has built an integrated online/offline promotion around the launch last Tuesday of the DVD and Blu-ray versions of the latest movie in the Batman franchise, “The Dark Knight.”...
Audi Is Back in Super Bowl Ad Huddle
Fueled by positive response to its ad in the last Super Bowl, Audi has bought a 60-second spot to run during the first quarter of this season’s big game...
Hotel for Pups Pops Up in LA
A hotel for dogs? Why not?...
Univision Offers Cameo in Interactive Webnovela
Spanish-speaking Web star wannabes will have a shot at a brief appearance in a webnovella that Univision Online plans to introduce early next year....
Disney Offers Simba, Ariel, Poppins Live and for Less
Disney Theatrical Productions, the division responsible for the company’s live-action shows, has launched a limited-time ticket discount for its three current Broadway productions. ...
Hyundai, DirecTV, HP to Sponsor TNT Drama
TNT is using a variety of integration and interactive elements for three sponsors of its upcoming espionage drama series “Leverage.”...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Next»
