Fox, Clear Channel Launch Blink Spots for Fall Premieres
Clear Channel Radio and Fox Broadcasting Co. break a national radio campaign using blinks—short-length radio spots—to support the fall season premieres of TV series House and The Simpsons. ...
NFL Offers Brand Sponsored Vignettes
When the 2006 National Football League season kicks off next month, viewers might notice something a little different during the broadcast. The league will add sponsored vignettes during game broadcasts throughout the upcoming season, according to USA Today. ...
HBO Touts Rome DVD Release Via NYC Event
HBO put a new spin on the old saying, "When in Rome, do as the Romans." In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome. ...
CMT: Mother of First Birth During New Show Gets $50,000
Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room....
Toyota Promotes Yaris Via Tour, Video Game Ads
Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris. ...
Cross Pen Inks Promo For Stormbreaker film
The pen is mightier than the sword, at least that's what Cross is trying to show in its latest new product placement feature in the upcoming film Stormbreaker. ...
Smirnoff Takes its Place Again in Upcoming Bond Film
Smirnoff will again appear as the vodka of choice for James Bond is his return to the screen this fall in Casino Royale. ...
Pop-Tart Webisodes Plus-up Idol Tour
Kellogg Co. is taking American Idol fans backstage for the first time in its five years sponsoring the American Idols Live! tour. ...
McDonald's Unlocks Pirates Booty for Happy Meals
McDonald's has mapped out a summer of premium treasure tied to Disney's Pirates of the Caribbean: Dead Man's Chest, with Happy Meal toys inspired by the film. ...
Dodge Parks its 2007 Calibers in Cinemas
Hoping to attract moviegoers to its 2007 Dodge Caliber, Chrysler's Dodge brand is heading to 20 movie theaters where it will break 60-second spots on the big screen complimented by a host of promotions. ...
Maxell Stars 'Blow-Away Guy' in Online Game
Electronics maker Maxell Corp. of America is showcasing its "blow-away guy" in an online game that stars the iconic advertising character. The debut of the game coincides with Maxell's first-time sponsorship of ESPN's X Game 12 in August; both efforts are a bid to jump start sales with a younger demographic. ...
Cingular Rocks With Perks for Vans Warped Tour
Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more. ...
Blimpie CMO Moves to Universal Studios
Universal Studios Hollywood has named marketing executive Mark Mears to senior VP-marketing and sales. ...
Steve & Barry's Inks Partnership with Universal Movie
Casual apparel chain Steve's & Barry's University Sportswear has launched a new marketing campaign built around Universal Pictures' upcoming release of You, Me and Dupree. The program dangles an in-store sweepstakes that will send the grand-prize winner on a trip to Hollywood. ...
Garfield Web Site Operator Referred to FTC: CARU
The Children's Advertising Review Unit has referred advertising for Web sites operated by Paws, Inc., to the Federal Trade Commission after the company refused to participate in a self-regulatory process. ...
Verizon Pumps Out Pirates Content for V-Cast Customers
Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man's Chest, including a sweeps, mobile game and downloads. The film hits screens next week. ...
Warner Bros. Marks Superman's Return with 'S' Shield Stunts
Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero's iconic "S" shield days before the film hits theaters nationwide June 28. ...
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