Networks Tout Fall Shows Via Web
In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what's to come. ...
MasterCard Lands A Starring Role in Brand Integration Deal
MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration. ...
Sony Sponsors Video Podcasts for CNN
In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content. ...
GM Votes Off Multi-Million Dollar Survivor Sponsorship
The tribe has spoken, but this time the tribe is automaker General Motors, who has decided to drop its sponsorship of CBS's Survivor reality series. ...
Wal-Mart Hosts Soap Opera Stars, Fans
Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest. ...
Cartoon Network Taps Dougherty as Branding Exec
Cartoon Network has named Peter Dougherty as senior VP-branding, effective in early August. ...
LA Times, Universal Tout The Black Dahlia Via Archives
The Los Angeles Times is taking a step back in time—nearly 60 years—to help promote Universal Pictures' upcoming film The Black Dahlia. ...
Actors' Bad Behavior Means Risky Business for Brands, Studios
Tom Cruise's erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals. ...
OfficeMax Takes 'Schooled' In-Store
OfficeMax brings its back-to-school TV show into stores this week as part of its "New Year, New You" campaign. ...
Fox, Clear Channel Launch Blink Spots for Fall Premieres
Clear Channel Radio and Fox Broadcasting Co. break a national radio campaign using blinks—short-length radio spots—to support the fall season premieres of TV series House and The Simpsons. ...
NFL Offers Brand Sponsored Vignettes
When the 2006 National Football League season kicks off next month, viewers might notice something a little different during the broadcast. The league will add sponsored vignettes during game broadcasts throughout the upcoming season, according to USA Today. ...
HBO Touts Rome DVD Release Via NYC Event
HBO put a new spin on the old saying, "When in Rome, do as the Romans." In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome. ...
CMT: Mother of First Birth During New Show Gets $50,000
Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room....
Toyota Promotes Yaris Via Tour, Video Game Ads
Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris. ...
Cross Pen Inks Promo For Stormbreaker film
The pen is mightier than the sword, at least that's what Cross is trying to show in its latest new product placement feature in the upcoming film Stormbreaker. ...
Smirnoff Takes its Place Again in Upcoming Bond Film
Smirnoff will again appear as the vodka of choice for James Bond is his return to the screen this fall in Casino Royale. ...
Pop-Tart Webisodes Plus-up Idol Tour
Kellogg Co. is taking American Idol fans backstage for the first time in its five years sponsoring the American Idols Live! tour. ...
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