Warner Bros. Rolls Out Scooby-Doo Halloween Sweeps
Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000. ...
Toyota Taps Popularity of NBC's Sunday Night Football with Feature
Toyota is capitalizing on the average 20 million viewers who have been tuning in to NBC's Sunday Night Football and its sponsorship of the program's halftime show with a branded feature that highlights the sometimes crazy traditions of top high-school football programs around the country. ...
Burger King Characters Take the Lead in 5 Million Xbox Games
Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters. ...
Moet Hennessy Custom Designs Free Music Cards
Free tunes are the incentive Moet Hennessy is adding to a new digital music promotion that targets both English- and Spanish-speaking consumers. ...
Evian and Stockholm Vodka Sign on For Interactive Dining Experience
A new restaurant concept, uWink, can only be described as Match.com meets reality TV. ...
SV Supreme Vodka to Debut Online Entertainment Series
First it was Bud.TV, now it's SV-TV (that's SV Supreme, a Russian vodka). ...
Nickelodeon, Produce Marketers Play In-Store
Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids. ...
RadioShack Gets Bang Out of Stones Sponsorship
RadioShack is pumping it up via sponsorship of the Rolling Stones' latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide. ...
Brands Monkey Around with Curious George DVD Tie-Ins
Brand marketers are pulling out all the stops in a new marketing and promotional campaign around Universal Studios Home Entertainment's upcoming DVD release Curious George. ...
ABC Piques New Yorkers for Six Degrees
ABC Networks has been raising eyebrows this week with a stealth marketing push for its new show Six Degrees. ...
Toys 'R' Us Plays Deal or No Deal In-Store
Toys 'R' Us is bringing NBC's hit TV show Deal or No Deal in-store with an instant-win game dangling a $1 million prize. ...
Live from RoadShow Hollywood: Charlie Brown Tree Promotion Lives On
Prompted by high demand, United Media is bringing back its popular Charlie Brown Christmas tree promotion with Urban Outfitters this year, and is extending its partnership with the retailer to include other iconic staples from the comic strip. ...
Live From RoadShow Hollywood: Reaching the 'Gaming' Consumer
The video game market is soaring in popularity, and brand marketers looking to get a piece of the $9 billion action need to understand the demographics of gamers. ...
Live from RoadShow Hollywood: EA Teams With Mazda for Video Game Ads, Sweeps
Electronic Arts is teaming up with Mazda to promote the automaker's latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game. ...
ABC Cooks Up 'Desperate' Recipe Contest
ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show. ...
Live from RoadShow Hollywood: Ringtones Dip, Mobile Music Soars
Mobile music is on pace to break new ground in the music industry and is giving marketers a variety of options to reach younger consumers. The trend was one of several highlighted yesterday at RoadShow Hollywood's Music Day. ...
American Eagle Outfitters Goes Primetime
American Eagle Outfitters is teaming up with The CW Network that puts the retailer's new Aerie line of dorm wear and intimates in a starring role during episodes of Veronica Mars and Gilmore Girls. ...
Subaru Shows Student Trailers at Latino Film Festival
Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo. ...
ABC Hits New York Streets with Dancing 'Stars'
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars. ...
GMC Tackles Monday Night Football with 16 Truck Giveaway
GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes. ...
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