ABC Piques New Yorkers for Six Degrees
ABC Networks has been raising eyebrows this week with a stealth marketing push for its new show Six Degrees. ...
Toys 'R' Us Plays Deal or No Deal In-Store
Toys 'R' Us is bringing NBC's hit TV show Deal or No Deal in-store with an instant-win game dangling a $1 million prize. ...
Live from RoadShow Hollywood: Charlie Brown Tree Promotion Lives On
Prompted by high demand, United Media is bringing back its popular Charlie Brown Christmas tree promotion with Urban Outfitters this year, and is extending its partnership with the retailer to include other iconic staples from the comic strip. ...
Live From RoadShow Hollywood: Reaching the 'Gaming' Consumer
The video game market is soaring in popularity, and brand marketers looking to get a piece of the $9 billion action need to understand the demographics of gamers. ...
Live from RoadShow Hollywood: EA Teams With Mazda for Video Game Ads, Sweeps
Electronic Arts is teaming up with Mazda to promote the automaker's latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game. ...
ABC Cooks Up 'Desperate' Recipe Contest
ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show. ...
Live from RoadShow Hollywood: Ringtones Dip, Mobile Music Soars
Mobile music is on pace to break new ground in the music industry and is giving marketers a variety of options to reach younger consumers. The trend was one of several highlighted yesterday at RoadShow Hollywood's Music Day. ...
American Eagle Outfitters Goes Primetime
American Eagle Outfitters is teaming up with The CW Network that puts the retailer's new Aerie line of dorm wear and intimates in a starring role during episodes of Veronica Mars and Gilmore Girls. ...
Subaru Shows Student Trailers at Latino Film Festival
Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo. ...
ABC Hits New York Streets with Dancing 'Stars'
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars. ...
GMC Tackles Monday Night Football with 16 Truck Giveaway
GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes. ...
Networks Tout Fall Shows Via Web
In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what's to come. ...
MasterCard Lands A Starring Role in Brand Integration Deal
MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration. ...
Sony Sponsors Video Podcasts for CNN
In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content. ...
GM Votes Off Multi-Million Dollar Survivor Sponsorship
The tribe has spoken, but this time the tribe is automaker General Motors, who has decided to drop its sponsorship of CBS's Survivor reality series. ...
Wal-Mart Hosts Soap Opera Stars, Fans
Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest. ...
Cartoon Network Taps Dougherty as Branding Exec
Cartoon Network has named Peter Dougherty as senior VP-branding, effective in early August. ...
LA Times, Universal Tout The Black Dahlia Via Archives
The Los Angeles Times is taking a step back in time—nearly 60 years—to help promote Universal Pictures' upcoming film The Black Dahlia. ...
Actors' Bad Behavior Means Risky Business for Brands, Studios
Tom Cruise's erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals. ...
OfficeMax Takes 'Schooled' In-Store
OfficeMax brings its back-to-school TV show into stores this week as part of its "New Year, New You" campaign. ...
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