Flexjet Leverages Film Content for Private Jet Travel PromoBy: By Amy Johannes NBC Brings Passions Fans OnlineNBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet. ... Partners Flood Ice Age: The Meltdown with $100 MM in Tie-InsBy: By Amy Johannes Brands are lining up with a host of offers to build excitement around next week's release of Ice Age: The Meltdown.... Diet Pepsi Game Awards 'Movie Bucks'By: By Patricia Odell Diet Pepsi is out with an under-the-cap promotion that offers players "Movie Bucks" good toward admission to a movie.... Ford Launches Webisodes for Lincoln, Mercury BrandsFord Motor Co. is boosting two of its brands via Webisodes that promote the new Mercury Milan and Lincoln Zephyr sedans. ... Pontiac's Apprentice Work Takes Super ReggieBy: By Kathleen M. Joyce A 2005 appearance in the reality show juiced the launch of GM's Pontiac Solstice. Now in year two, the on-air/online campaign was recognized tonight with the 2006 Super Reggie award from the Promotion Marketing Association. ... vMix, Fox, Team for Walk the Line DVD SweepsBy: By Amy Johannes Online video-sharing community vMix and Twentieth Century Fox Home Entertainment are building buzz around the release of Walk The Line on DVD with an online sweepstakes challenging fans to create a musical slide show to win their very own copy of the movie. ... Wonka-Style 'Purple Ticket' Pushes Prince Album SalesBy: By Amy Johannes Universal Records is launching a Willy Wonka-style promotion to build buzz around Prince's newest album 3121.... Arby's, Ace Join Apprentice RosterBy: By Amy Johannes Brands are coming out in full force to promote their upcoming appearances on NBC's hit reality show The Apprentice, with Arby's Restaurant Group and Ace Hardware on tap for show sponsorships the first half of April. ... WWE Backs WrestleMania 22 with 'Big-Time' Marketing BlitzBy: By Amy Johannes World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions. ... CVS Sponsors Miracle WorkerCVS Corp. is leveraging its sponsorship of ABC's TV series Miracle Worker on-air and online. ... Classic Media Backs Peter Cottontail with Brand Tie-insClassic Media is rolling out a new marketing campaign with LifeSavers, Nestlé and Applebee's restaurants around its latest animated feature Here Comes Peter Cottontail: The Movie on DVD. ... Apprentice Fans Vote for Olympian CandidateBy: By Amy Johannes NBC is giving fans of The Apprentice a chance to play a role in the show's casting by selecting one of 12 Olympic athletes to become a future candidate on the program. ... Wal-Mart Begins In-store Concert SeriesBy: By Betsy Spethmann Wal-Mart Stores takes retailtainment to a new level with exclusive concerts on Wal-Mart TV. ... MGA Inks Vehicle Licensing Deal with MarvelBy: By Amy Johannes MGA Entertainment is adding the likes of Spider-Man and Captain America to its roster as part of a new licensing deal with Marvel Entertainment. ... L.A. City Attorney Sues Grand Theft Auto MakersThe Los Angeles city attorney's office has filed a lawsuit against the publishers of the video game Grand Theft Auto: San Andreas for allegedly hiding pornographic material in the game, according to news reports. ... New York Times, Jeopardy Team for Joint PromoThe New York Times is joining forces with TV quiz show Jeopardy to print daily questions from the hit show to boost the game show's audience and, likewise, newspaper readership.... Starbucks Goes HollywoodBy: By Amy Johannes Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business. ... Toyota to be a Sponsor in Auto Racing's Cup SeriesFor the first time, when the checkered flags of the 2007 NASCAR Nextel Cup Series season are waved next February with the Daytona 500, Toyota's engines will be revving. ... Quiznos, Ellen Make American Dream a RealityQuiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business. ... |
Special Report on EmailGet the E-mail Credit You DeserveExecutive summary: Sponsored By:
 Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
RESOURCES: Helping You Find SolutionsFind me... an AGENCYGET LISTED IN PROMO'S SOURCEBOOKFind me... a SUPPLIER
I need to find/post... a JOB OPENING
Find me... new PRODUCTSAsk the EXPERTSI need... a GOOD READ |
