HBO Sports Lands Boxing Bout Promo in New York
HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month. ...
New Balance Runs with Multi-Million Sesame Street Sponsorship
New Balances Athletic Shoe, Inc. is kicking off a multi-million dollar partnership with Sesame Workshop, the nonprofit education arm behind the Sesame Street series, to sponsor the show and other initiatives. ...
Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums. ...
Nissan Partners with Yahoo for Music, Launches Multiple Promos
Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music. ...
Scion Scripted Into Animated TV Series
Scion is becoming animated as part of a new marketing venture that will integrate one of the automaker's models in an upcoming episode of Frisky Dingo on Adult Swim, an adult-oriented programming slot on the Cartoon Network. ...
Sony Pictures Television International Names New EVP-Marketing
Sony Pictures Television International has named Kim Hatamiya to the new post of executive VP-marketing, effective immediately. ...
Adidas Touts '5ive' NBA Players for Sneaker Debuts
Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism. ...
Kellogg Puts Xbox Games In 80 Million Boxes
Kellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever. ...
Disney, Nickelodeon Push Healthy Eating
In a move to promote healthy eating among kids, Nickelodeon and the Walt Disney Co. are focusing more on linking their famous characters with nutritious products, including fruit. ...
Sprint Offers Exclusive Content of The Amazing Race
Sprint is giving fans of the CBS show The Amazing Race a chance to experience the global journey with contestants through an interactive promotion that puts viewers behind the scenes of the show through their cell phones. ...
Live from PROMO Live: Using Entertainment Ties to Break Through
Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers' sensory overload when it comes to marketing messages. ...
Warner Bros. Rolls Out Scooby-Doo Halloween Sweeps
Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000. ...
Toyota Taps Popularity of NBC's Sunday Night Football with Feature
Toyota is capitalizing on the average 20 million viewers who have been tuning in to NBC's Sunday Night Football and its sponsorship of the program's halftime show with a branded feature that highlights the sometimes crazy traditions of top high-school football programs around the country. ...
Burger King Characters Take the Lead in 5 Million Xbox Games
Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters. ...
Moet Hennessy Custom Designs Free Music Cards
Free tunes are the incentive Moet Hennessy is adding to a new digital music promotion that targets both English- and Spanish-speaking consumers. ...
Evian and Stockholm Vodka Sign on For Interactive Dining Experience
A new restaurant concept, uWink, can only be described as Match.com meets reality TV. ...
SV Supreme Vodka to Debut Online Entertainment Series
First it was Bud.TV, now it's SV-TV (that's SV Supreme, a Russian vodka). ...
Nickelodeon, Produce Marketers Play In-Store
Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids. ...
RadioShack Gets Bang Out of Stones Sponsorship
RadioShack is pumping it up via sponsorship of the Rolling Stones' latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide. ...
Brands Monkey Around with Curious George DVD Tie-Ins
Brand marketers are pulling out all the stops in a new marketing and promotional campaign around Universal Studios Home Entertainment's upcoming DVD release Curious George. ...
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