Grease Takes To the Streets Via Buzz Campaign
Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want....
Warner Bros., VH1 Launches Songwriter's Contest
Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest....
Sony and Zipatoni Blasted over Stealth Blog
Sony Electronics shut down a stealth blog for its PSP video game system last week after a nasty wave of backlash smeared Sony and its agency, Zipatoni....
Sopranos Game Ties to Loyal Viewers
A&E Television Network is tapping into the huge popularity of The Sopranos with a game that tests viewer’s knowledge of the series....
Dial Activates Apprentice Tie-In Via Sampling
The Dial Corp. is boosting its upcoming tie-in with The Apprentice with sampling efforts and other promotions around two new product launches....
Corona to Appear in Boxing Drama
Corona has gone Hollywood. The beer brand is making an appearance in the upcoming film From Mexico with Love, a boxing drama. Corona signage will dress bar scenes and banners will be used in pivotal fights in the film. ...
Fox-Walden Names New Marketing Chief
Jeffrey Godsick has been named president of marketing at the new, unnamed joint venture between Twentieth Century Fox and Walden Media. ...
Walden Media, Paramount Try for World Record Via Charlotte's Web Promo
Walden Media is looking for a few good readers.
The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte's Web to promote reading and introduce the tale to a new group of fans. ...
Bud Light Readies Rock Paper Scissors Events
Bud Light is set to launch its second series of matches to find the USA Rock Paper Scissors League champion....
Pontiac, Virgin Megastores Team for Promo
Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand's musical ties....
Scion Launches Broadband Site, Joins Second Life
Toyota's edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment....
Oxygen Taps Social Networking for Bad Girls Campaign
The Oxygen Network is showing off its "bad" side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club. ...
Lowe's Sends Gift-Card Buyers to the Movies
Lowe's Cos. is giving away movie tickets to shoppers who buy gift cards. ...
TBS Gets Into Games Via Holiday Promo
TBS is building off its "Very Funny" brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion. ...
MasterCard Places Brand in Fox Mobisodes
MasterCard is going mobile. The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network's series Bones. ...
Cinemark, Universal Team to Unveil 500,000 Evan Almighty Gift Cards
Gift cards are getting some star power. Cinemark USA and Universal Pictures have teamed up to launch a limited edition card around the upcoming release of Evan Almighty. ...
Hewlett-Packard Piggybacks on Disney Promo
Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes. ...
Live from Ad:Tech: Marketers Make a Play for In-Game Advertising
In a world cluttered with ad messages, video games are becoming a sought after medium for marketers. ...
Heineken Joins Casino Royale with Promotions and TV Spots
Heineken launched a global marketing and advertising campaign this week tied to the new James Bond film Casino Royale. ...
Dodge Targets Men, Women Too in Nitro Campaign
A Dodge marketing campaign launched yesterday to promote the Nitro mid-size SUV is geared toward reaching men, but eyes potential women drivers too. ...
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