CBS Takes Amazing Race to the RacetrackBy: By Amy Johannes The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show. ... Sheraton Hotels, TNT Team for The Closer PromoBy: By Amy Johannes Sheraton Hotels & Resorts and Turner Network Television have teamed up for a one-of-a-kind sampling effort in which guest can get a sneak peek of the network's second season premiere episode of The Closer days before it airs nationally this month. ... Pontiac Renews Apprentice Sponsorship Via $500,000 Charity PromoBy: By Amy Johannes Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company's money. ... Kodak Launches Pirates Promo, SweepsBy: By Amy Johannes Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes. ... GM Goodwrench Dangles Trucks in SweepsBy: By Andrew Scott GM Goodwrench, the service brand for GM vehicles, has launched a promotion linked to NASCAR designed to build buzz around the 2007 Chevy Avalanche and increase traffic to Chevrolet dealer service departments. ... Snapple Buys Up Radio, Carpets Northeast with Promotionskicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples.... Big Idea Teams with Tyson, Braum's for VeggieTales DVDBy: By Amy Johannes Big Idea, Inc. is rolling out a host of promotions around its upcoming DVD release of VeggieTales: LarryBoy and the Bad Apple, signing on Tyson, Braum's and Minor League Baseball as promotional partners. The DVD, which hits retail stores Aug. 1, is the brand's latest LarryBoy episode in seven years.... Cadillac Wagers its Fast Cars on Xbox Racing GameBy: By Andrew Scott Owners of an Xbox 360 car-racing game can now download free content that puts high performance vehicles from Cadillac on the racetrack.... Toyota, Lexus Team Up for Monday Night Football PromosBy: By Andrew Scott Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include... Burger King Puts Mascot in Xbox GamesIn a move to further entertain its customers, Burger King has inked a deal with Microsoft to feature its King mascot in three Xbox video games, according to news reports. ... Six Flags Launches Kids Loyalty ClubBy: By Amy Johannes Six Flags theme parks have rolled out a new loyalty club just for kids that offers its biggest fans a chance to extend their park experience via exclusive contests and insider news. ... Brands Go Wild with Over the Hedge PromosBy: By Amy Johannes Brand marketers are out in force to back DreamWorks Animation's latest film Over the Hedge, dangling a host of promotions, mail-in offers and sweepstakes prizes. ... Disney's, 'Cars' Inks Deal with Auto DealersDisney/Pixar is pushing its latest animated film, Cars, at a local dealership near you. ... Staples Names Davie-Brown AOR for EntertainmentStaples has hired Davie-Brown Entertainment as agency of record for entertainment marketing. ... FX Offers Sneak Peek at Rescue MeBy: By Amy Johannes Weeks before the season premiere later this month of the firefighter drama Rescue Me, FX is giving consumers a peek at what's to come. ... Starbucks Hires William Morris to Promote Music, FilmBy: By Patricia Odell Starbucks Corp. is redefining the casting couch. The mega coffee-maker has gone from staking a claim in the music business to dabbling in movies to announcing a partnership last week with the William Morris Agency to put an emphasis on identifying music, film and book projects that it can promote and distribute from its stores. The effort is a bid to enhance the overall entertainment experience for its millions of dedicated coffee drinkers. ... Volkswagen Hires Agency for Product Placement DealsVolkswagen of America has hired product integration agency Creative Entertainment Services (CES) to develop brand building platforms in film and television properties. The car dealer plans to broaden its entertainment marketing capacity. ... News America Taps Ross for Entertainment DivisionNews America Marketing has formed an Entertainment & Specialty Marketing division led by studio veteran Steve Ross. ... Fidelity and Arnold Take Top Entertainment Marketing AwardBy: By Kathleen M. Joyce Fidelity Investments has been awarded the 2006 Best Overall Entertainment Marketing Award (EMMA) by PROMO for work developed with Arnold Worldwide to support music programs in public schools. Now in its eighth year, the EMMA program recognizes the best entertainment marketing campaigns of the past year in 10 categories. ... Crown Royal and Playboy Host Kentucky Derby BashBy: By Patricia Odell Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing. ... |
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